The world of SEO and content marketing are constantly evolving and it is getting increasingly difficult for the optimizers and the website owners to keep up with the changes. Most business owners feel that no matter how much time they invest behind shaping relevant content, it is not getting enough search visibility, at least what it deserves. Two of the newest terms which you might hear are “proof” and “relevant” terms. According to Ranking Factors Report, there was a research done to check the factors which play a role in ranking, especially in Google. The research revealed that relevant and proof terms were 2 of the integral factors.
Research says: The top ranking pages have 54% proportion of relevant terms
Relevant keywords are those which clearly imply to Google that you’re offering comprehensive coverage over a topic. If you’re writing an article on iPhone, you would naturally use certain words like apps, technology and iOS in your post. So, using the right words essentially shows Google that you’re offering a considerable depth of information in relation to the main theme.
Tips to find relevant and proof terms in your content
- Utilize keyword tools: You can use related keywords as synonyms and variations or you can also use phrases which are used commonly along with the primary keyword. By using any keyword tool, you can locate the related terms but you can definitely start off with Google’s Keyword Planner. Surf through the keyword ideas tab so that you can get ideas of related terms.
- Use the feature “Searches related to”: If you wish to know the words and phrases which according to Google are related to your primary keyword, this would be a great strategy. You just have to use your keyword in some search query and then gradually scroll down to the bottom of the page and click on the “Searches related to” results.
- Know the words used by top-ranking pages: You are already aware that the high ranking pages have a high proportion of proof and relevant terms. Identify the top-ranked pages for your specific keyword and then check the phrases and words which are being used. You can use Keyword Density Analyzer.
By now you must have understood that there’s no single way of finding relevant terms. However, you can use the keyword tools to know which top phrases and keywords to use in your content.