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How To Plan An Engaging Instagram Giveaway

Instagram giveaway is nearly guaranteed if you use Instagram. This strategy works well for many brands to boost engagement and brand loyalty. Giveaways are popular and effective because consumers love winning, especially brand-related prizes. Maybe they’ve always wanted to test one of your items but think it’s too expensive. They’ll likely enter your promotion, and if they win, your product may convince them it’s worth buying.

Giveaways let individuals connect with brands. Before launching an Instagram giveaway, you should plan strategically to ensure its success. We’ll show you how to create your next giveaway in six stages.

If you follow these below steps, you can be confident that you have set your Instagram giveaway up for success.

Decide What Your Goals Are

What do you want out of this giveaway? We’re talking about marketing goals here. Do you want to get more Instagram followers? More purchases? More likes? Do you want to get a certain number of comments? Do you want user-generated content that you can share on your social pages? Are you looking to gather more email subscribers?

You can choose any goals, but keep to one to three. When you want too much, you can get confused and overwhelmed, hurting your giveaway. Choose two essential goals to achieve with this giveaway and establish numbers for each. Instead of saying “more followers,mention grow your following by 5%,” or whatever your brand’s aim is.

Determine Brands To Work With & What Prize

Many firms offer Instagram giveaways alone, but it can be great to partner with complimentary brands. Choose a brand that’s not your direct competition because you may not appreciate the deal. However, if you offer baby strollers, consider partnering with a baby apparel business.

After determining the giveaway participants, determine the prize. This can be anything, but brand-related is best. If you’re working with three fitness manufacturers and each contributes one item from your product shops, you may give away a package of four products or four winners—one for each item. You may also give cash, an iPad, or a fancy bag.

Select What The Entry Criteria Will Be

To decide what your entry criteria will be, you’ll want to go back and think about your goals. If you want more followers, the criteria should be following you. (Or, it should be tagging a friend and they both have to be following you!) If you want more email subscribers, then the criteria should be signing up for your email list. Whatever you choose, you don’t want it to be too difficult. The more things people have to do to enter or hoops they have to jump through, the more likely they are to give up and not enter. They’re also more likely to give more information or do more if they’re entering to win a bigger prize.

Create The Post

After making all your decisions, write the post! Use a captivating image and language to get people to read about your contest. Many things can be your image. You can show off your giveaway products, utilize a celebration image, or show a team member holding the gifts. There are many other image ideas, but here are some to get you started. Because people are connected, it’s best to use an image with a person, but if you can’t, it’s okay.

The opening line of your copy must be captivating. To describe the contest, entry rules, and Instagram giveaway disclaimer, this post must be extensive. So, your viewers must click “read more.” Thus, your first line must be appealing. Saying “EXTRA, EXTRA” or “Big news, we’ve got a GIVEAWAY going on!” can stop the scroll. Make sure it sounds like your brand, most crucially.

At the end of your post, state: “Per Instagram rules, this promotion is in no way sponsored, administered, or associated with Instagram, Inc. Entrants must be 13 or older, release Instagram, and agree to Instagram’s terms of usage.” You can copy or write something similar.

Launch, Promote

Once your post is complete, start your giveaway! If you have giveaway partners, you can publish your post and wait for entries. After hitting “post,” you’re not done. Much of the serious work is just beginning. You can now promote your giveaway to gain entries.

Giveaways are easy to promote on Instagram Stories. In Stories, you can link to the post, discuss the giveaway, or promote your giveaway partners’ items. But don’t dismiss cross-promotion. Your giveaway can be shared on social media, in email newsletters, or on your website.

Choose A Winner 

Once your giveaway reaches the end of your entry period, it’s time to choose a winner. You’ve most likely created a drawing-type giveaway, so you can use any giveaway picker software online to choose a random winner. Or, if you created a giveaway that involved submitting photos and the “best” photo would win, you’ll need to choose the best. This can be done either by your team or by a community vote. 

After you determine your winner, you need to tag them in the post to let them know they’ve won! You can also mention them in a Story if you’d like, too. Ask them to send you a direct message with their contact information so you can send them their prize.

Now that we’ve talked about how to create excellent giveaways, let’s look at some great examples.

Barely Xtensions

Our first example is from @barelyxtensions. They created this excellent mosaic to promote their giveaway. They began teasing it with the oldest post, and then the most recent post that actually says “Give” on it includes the instructions to enter an explanation of the giveaway. This is also a great giveaway because it includes the super-popular Dyson Airwrap as well as two sets of their 18” extensions!

Ayurecare Dubai

This Ayurvedic wellness company is giving away five gift baskets. This is a great way to encourage more participation. Some people might assume they’ll never win a giveaway and get discouraged before they even enter. However, offering more than one prize, it increases their chances of winning. So, more people might be likely to participate.


Think has partnered with Chocxo and Dermae to give away organic chocolates, suncare, and skincare. It’s a sweet summer giveaway, and it’s a great way to cross-promote across the three brands. They’re all related, but they don’t sell the same thing, so it’s a good partnership for this giveaway.

California Giant Berries

This is an interesting giveaway. The berry company isn’t giving away berries, but they’re giving away something related: a Williams Sonoma gift card. They’ve created this as a “backyard BBQ” giveaway idea. They include their berries in the giveaway image, which ties back to their brand. However, they probably understand that shipping berries across the country might not end well. A gift card is a much better prize option.

Milani Cosmetics & Naturium

This giveaway is fun because it requires something more than a simple like or follows. They’ve asked people to comment on their dream summer travel destination, and they give a way to earn bonus entries. This is an exciting way to make your giveaways a little more interesting – both for you and your audience!

And now you know six moves you are supposed to make to conduct an interesting Instagram giveway and several examples of giveaway. It’s time now to move from looking at this information and inspiration to putting them to responsible and effortful use. Have you ever wondered if it could be a goal or which brand you will be in cooperation with yet?We are all set to hit the field.

Fawad Malik

Fawad Malik Technology geek by heart, blogger by passion, and founder of, He regularly explores ideas and ways how advanced technology helps individuals, brands and businesses survive and thrive in this competitive landscape. He tends to share the latest tech news, trends, and updates with the community built around Nogentech.

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