Storytelling is the buzzword in web design today. It is one effective means by which you can draw the attention of the visitors towards your products and services and engage them. Contrary to the belief that storytelling is boring and mundane it is being incorporated in web design trends for the success of a website. Design is one important aspect of all websites. Storytelling is an important web design trend today where visitors are told a story with the help of content and images. Engaging content and impressive imagery are used to attract viewers. This trend is here to stay in 2014.
Table of Contents
Typography and content
For telling the story, it is essential that you make use of the right typography. To promote your brand and create the right brand identity it is necessary that you make use of suitable typography. Most websites include an Our Story page which constitutes the business message, the background of the company, and how the company intends to serve the clients. You can create an impact if you can tell your story in one continuous scroll. The more creative you are greater will be your edge over the rest. By keeping the scrolls shorter you can ensure that your content is not redundant.
Capturing the imagination of readers
When you narrate your brand’s story, you can consider adding visuals. The content you create should spark imagination and curiosity in the mind of the readers. As users learn about you, they should enjoy reading the content. The best way to capture attention is to create content that is both catchy and engrossing. It is advised that you encapsulate your story in one scroll so that readers do not lose interest. Recent trends signal that story-telling design is one of the most effective means of capturing the interest of the audience and showcasing your products and services.
Communicate with images
To enhance the effects, you can incorporate visuals. Images are one of the best means of communicating. Reading will no longer be tiresome if the content is interspersed with eye-catching images. Pictures can create a positive impression in the mind of the readers. As it is easier to communicate with images, you can combine your web text with visuals. In storytelling web design, you can make use of animations as well. These images can communicate your business image and help you to carve out a brand identity. The choice of including videos is up to you. You can give users a deeper look into your website through videos.
Before designing a website
Storytelling is one of the most powerful and effective means of communication. It can generate feelings and emotions that other content cannot. Before embarking on story-telling web design, it is necessary that you ascertain your target audience. Find out what your business goals are. When you create content, keep in mind that users can land on the website at any point in time. It is the impression that you create in the first 10 seconds which will decide whether the internet user will stay or leave the page. There should be a strong link between the micro and macro content of your website.
Striking the right chord
With rich and well-worded content you can create the right mood and tone. With descriptions and detailed content, you can engage your audience. You can make your story believable with the right facts and details. The stories which you include should be sharable. Make sure that you concentrate on the flow when you design the story. Irrespective of what your company deals with, it should meet the expectation of the customers. One important part of writing the story is to show that the company is real. Establishing credibility is very important. These aspects of story-telling web design will help you to develop successful websites.