Ecosia has gained immense popularity across the globe for its green practices to become the best search engine. Currently, a significant revolution arises in its functioning as it has announced the launch of a new browser with cross-platform support. While the development is above the level of Chromium, the browser is currently aiming to provide users with an eco-friendly option. Moreover, it resembles closely the routines of its existing browsing.
The Browser’s Foundation
The basic framework of Ecosia’s new browser is deeply rooted in the framework of Chromium. Ultimately, it ensures compatibility and familiarity for the users to ensure that it can compete directly with popular browsers such as Google Chrome. The company has worked really hard to optimize the user interface and make it highly simple to ensure that all users can use it comfortably without requiring any learning curve.
The resemblance of the new browser is too close to that of Chrome. Hence, users won’t have to grab the knowledge of something extra. Nevertheless, customization options are available that can optimize the browsing experience. By removing or adding different sections, users can personalize this new cross-platform browser according to their tastes and preferences. You can easily enable quick access to top sites or weather overview platforms.
Affiliate Shopping Program
Ecosia has been brilliant in capturing the audience since its start. Now, the company has inaugurated an affiliate shopping program with the launching of an affiliate shopping program. You can find links to popular shopping platforms including the likes of Amazon, eBay, and Decathlon by accessing the sponsored links section. In this way, you can have your hands on all popular sites in a single section, saving time and effort.
When users access these platforms with the help of this new browser and purchase, Ecosia will be able to generate revenue in terms of sales commission. Most importantly, TechCrunch has revealed that the money accumulated through this program will be added directly to the company’s green commitment plans like the tree-planting initiative as well as other green projects.
Another incredible approach of Ecosia is to generate almost 25 Wh of clean energy per user per day through browsing. In this way, they can promote sustainable practices which ensures that the company can balance the environmental impacts created by online shopping. Ultimately, the maintenance of eco-friendly surroundings will be possible.
Target Audience and Retention
In the beginning, Ecosia has aimed to attract an audience base up to the mark of 20 million. In this way, these environment-loving users will validate the company’s missions and use the browser more extensively. Besides, the targeted marketing campaigns are there to attract more and more green users to use this new browser as they may be not familiar with the launch of this new search engine so far.
Future Prospects
Ecosia’s new cross-platform browser showcases a comprehensive move toward the implementation of sustainable web practices. The new browser is expected to combine several familiar features with an affiliate shopping program to make sure that Ecosia can invite users to participate properly in the restoration efforts.
