Marketing has changed drastically over the past several years and the ways that we get our products to the customer has never been easier. With the evolution of technology, marketers are finding new ways to do that; one is through SMS or text messages.
Before a company can start to market their product through text message they must abide by some rules. The main one is that the company must have written consent from the consumer before they can even send out their text message. Effective October of 2013, companies could no longer send out messages to their consumers unless they had that consent. The way they could get this consent was through text message, email, signing up on their website, or by telephone. Through these methods they still need a definite Yes from their consumers before they could even send them a message. The rules also limited how many messages they could send at a time, they aren’t allowed to send more than two text messages at a time. This means that they would have to choose their words carefully so they could get their point across.
Failing to abide by these rules can result in a fine of five to fifteen hundred dollars per message. These rules and regulations are set in place to protect the consumer from harassing text messages and spam. This also has reduced spam, or unwanted marketing and scams, that where being sent just a few years ago. You remember the messages about winning a gift card to your favorite store, those are minimal now thanks to these rules.
How Is SMS Marketing Used?
Text message marketing in used in many ways to promote your product and get customers in your place of business. One way companies use text messages in marketing is giving you a deal or coupon via text message. They can tell you to text something to a five or six digit number and you will receive something. Another way is to sign up via text message or online for random deals that are sent to your phone. This is also done to advertise sales or new products and because you are limited on how much you can say in the message, it gets to the point faster. There is even fun Mobile SMS Marketing that will give you an interesting fact every day, this is usually something fun that will have the customer check out a website and buy things. Customers are always looking for a good deal and SMS marketing has made that possible.
SMS Marketing is growing and is only going to get bigger. Taking advantage while it is at its infancy can help you in the long run. Marketing via text message also makes sure that you reach your customer. The average person will answer a text message within five minutes of receiving it. That’s faster than email, which most only check a few times a day or even go days without checking. SMS marketing was created to get your information to the customer faster and it does just that.