When it comes to heavy competition between websites and blogs on the internet, it makes perfect sense to optimize each and every post that you upload on your website according to SEO.
SEO refers to search engine optimization and it’s a process that defines how a search engine will see your website. These days content writers tend to write blog posts and articles that are not only informative for the readers but also SEO friendly for search engines and why not get two birds with just one stone. If you can write an article appealing for your audience meanwhile keeping it perfect for the search engine optimization, there is nothing better than that.
From the length of the content to how you portray details in the article, there are dozens of tips to write search engine friendly blog posts but it’s not for sure that using all of those techniques will make your post SEO friendly. Instead, look for a few of the top tips and tricks and stick with them to get better and focused results. Amazing tips for SEO friendly blog posts that won’t fail you might include; keeping the length of your blog post to above average, in the addition of headings, subheadings and bullet points, using strong and decision making words and phrases throughout the post and sticking to a specific writing pattern.
Steps to write SEO friendly blog posts
1- Be Clear About What you Want to Write
Before you start writing the blog post, wait for a moment and gather your thoughts on what you are about to write. You should think of what kind of details you are going to share with the visitors and how you want to portray the information. Do some thorough research on the topic before you start writing and make sure to understand all the aspects of the topic. Once it’s clear to you what you want to share and how you want to share, it’s time to start typing.
2- Stick to a Certain Structure of the Blog
It makes more sense to write an article or blog post that has a definitive pattern or structure instead of just pouring words on the computer screen. Start the blog with some sort of introduction. This section will notify the readers about what information will be added in the article and if they need it or not. After the introduction, there should be the main body of the article. This can include as many paragraphs as required and this is the part where you can add stock photos in your blog post in order to make you posts appealing. The final part of the blog post should be written in conclusion section. This should summarize the whole article in just a few sentences. The length of the article is also very important. Search engines don’t like blog posts with less than 300 words. You can go up to 1000 words if it’s necessary but generally, an article with 700 words is just perfect.
3- Use Headings and Paragraphs and Keywords
When was the last time you read a blog post that has a length of a full page but it didn’t have any headings, bullet points or paragraphs? Maybe now you can understand how important it is for your blog post to have specific headings and short paragraphs. There is no issue writing a blog post for up to 1000 words but you need to divide it in smaller paragraphs. If possible, use as many headings as possible and if you can make bullet points, do so instead of writing another long paragraph. One of the most important tips to write SEO friendly blog posts is to remember using keywords in the content. Don’t make the mistake of just stuffing your article with keywords but depending on the length of the article, use the keywords 2-3 times.
4- Ask Someone Else to Read the Post
Before posting the blog or article on the website, it would be better if you can get someone else’s perspective on how the content is written. This is not only for getting the idea of how others see your content and what they feel about it but it can also help you eliminate any mistakes. When you spend an hour or two writing the article, it might be difficult to point out your own mistakes so ask a friend or coworker to read the post and point out if something doesn’t add up.
5- Focus on Meta description
When someone searches a specific keyword in the search engine and it shows the list of websites that might contain relevant material, only a specific part of the website is shown to users. This small description is known as Meta description. When you finish your article or blog post, start writing the Meta description. This can be written with up to 150 characters and it will show up in the search results. This is the sentence that will convince readers that your website has relevant material so pay more attention to summarize your blog post in just 1 or 2 sentences with all the right keywords.
6- Add images, videos, and external links
Let’s face the fact that looking at an image or watching a video is more convenient than reading a full page article but written content is still important. When you are writing a blog post and you want the readers to take interest in it, make sure to add a couple of images relevant to the topic. If you can find a video related to your post, upload it with the content as well or better; shoot your own video and make a tutorial out of it. You can also design your own graphics with the best graphic design software by using creative designing skills. The same thing goes for internal and external links. One of the key tips to write SEO friendly blog posts is to include backlinks in the content. If there is another blog post that users might take interest in, add the link of that article to your blog post.