One of the biggest challenges that faces modern marketing is the sheer scope of how much competition is out there. There are more voices, and there is more access to the average consumer than ever before in history.
The goal of successful marketing has always been to connect a potential consumer, or client, with the goods or service being marketed. With the prominence of the internet and the increased level of communication that has the entire globe connected like never before, the challenge has never been greater. This is where the world of digital marketing can prove to be one of the most important facets of business investment.
A brand or company may have the most interesting website, and one of the most appealing, high-quality products for their market, but if customers don’t discover them it doesn’t do a lot of good. In a world where most consumers utilize search engines like Google to help them find what they are looking for, SEO (search engine optimization) has become one of the most important marketing tools.
But what is SEO, and how can advanced technical SEO help you reach your performance goals and push your ambitions and dreams into reality?
Here is everything you need to know about advanced technical SEO and how it can help you.
What is SEO?
SEO itself is a marketing tool and stands for search engine optimization. As the name implies, this form of marketing capitalizes on the ranking of search engine results and helps to optimize those results to a business’s advantage. While this form of marketing has been around for a few decades, and even predates the search engine giants like Google, it has actually never been more effective than it currently is now.
Technical SEO focuses on using algorithmic components of major search engines like Google, to increase a business’s visibility and increase their ranking (moving them further up the list in a Google search). Most people are familiar with the problem of searching for a solution on Google, only to see literally hundreds of thousands of results pop up. SEO helps to get your brand further up the list of those results to better connect potential consumers with your website.
How Does Technical SEO Work?
SEO has been around for a while. One of the reasons why it’s such a powerful tool now is that Google utilizes a search engine algorithm called ‘crawling’ that ranks content on the internet and filters those results into their search engine. What technical SEO does is it interacts with the different criteria that Google’s crawling looks for, in order to move up the line.
What Does Crawling Look For?
When you optimize your website to be noticed by Google and optimized for search engine results, you’ll be creating content that is noticeable by the Crawl. This content is well-written, informative copy that not only answers questions that potential customers might type into a Google search but has key characteristics that make them optimized.
The main factors in well-written, powerful SEO content are keywords and backlinking. Keywords are derived from an in-depth analytical analysis of how people are searching for a service or product you may provide. These keywords are pulled from the market that you find your business in and are expertly crafted into your SEO content to flag crawling.
On top of that, utilizing high-quality backlinks to reputable sources like government, educational, or national news sources will increase your ranking in Google’s crawl. The keywords help to tie in your product and SEO content to potential customers and their queries, while the backlinking helps to increase Google’s perception of your quality.
Both of these are implemented in well-written, technical SEO content that is developed and posted on your website. Utilizing impactful meta tags can also increase the ranking of the content that you write, as these tags act as another factor that connects potential customers on Google to your business.
Is Technical SEO Organic?
This is an organic form of marketing in that it doesn’t rely on paid advertisement or placement. While you still can pay for certain amounts of search engine placement, organic SEO has some clear advantages.
One, it allows for more content and more optimization than a system where you pay for a set result. Not only that, but when the technical SEO content for your business is written well, and written effectively, it not only links customers to your site but gives them something in return. A well-written piece of SEO content will help to win over potential customers because it’s quite literally written for them regarding their inquiries into your market.
Organic, technical SEO is a powerful tool that can be used to boost Google search ranking and increase your brand’s visibility. Finding a digital marketing agency that specializes in this kind of marketing could be how you see your business increase to the next level this year, by utilizing technical SEO.