How to Find TikTok Trending Hashtags? Tips and Tactics

A few weeks ago, my friend posted a TikTok video that barely got any views. Frustrated, he asked me for advice since I spend a lot of time on TikTok.

I quickly realized his mistake: he was ignoring trending hashtags. Don’t forget that the right hashtags signal the TikTok algorithms and can instantly put content in front of the perfect audience and even help you get more likes, views, and followers on TikTok.

After he left, I experimented with myself and thought that if he didn’t know this, many creators probably don’t. That’s why I’m sharing the exact methods and tips I use to find TikTok trending hashtags for my brand to become popular on TikTok.

TikTok hashtags are a core part of TikTok SEO, helping you optimize your videos so the platform understands your content and matches it with the right audience.

Key benefits of TikTok hashtags:

• They categorize content for easier discovery.
• They help users find videos on specific topics.
• They expand your reach to a wider audience.
• They boost engagement and overall discoverability.

Using trending TikTok hashtags can improve your chances of appearing on the “For You Page” (FYP), helping you reach a larger audience.

It’s important to choose hashtags that are both relevant to your niche and currently trending. Here are effective tactics I personally use:

1 – Utilize TikTok’s Discover Page

The Discover Page shows trending hashtags based on popular videos.

• Open TikTok and tap the Discover button or Friends tab in some regions.
• Browse trending hashtags via popular videos or click the magnifying glass icon.

2 – Access the For You Page (FYP)

FYP suggests videos based on your interests, analyzed by TikTok algorithms.

• Open TikTok to FYP or tap the top to access it.
• Watch popular videos and check captions for trending hashtags.

3 – Use the Search Bar

The search bar is universal and ideal for finding hashtags.

• Tap the search icon at the top right.
• Enter niche-related keywords like “trending hashtags” or “popular hashtags.”
• TikTok will suggest multiple hashtags you can use.

You can use them in your next videos to improve your video reach and ultimately enhance your chances of getting paid on TikTok.

4 – Study Your Audience

Understanding your audience helps find hashtags they respond to:

• What topics interest them?
• What hashtags do they use?
• What content gets the most engagement?

In this way, you can boost the engagement of your content and improve its reach without using TikTok Ads or other advertising methods.

5 – Explore Page

The Explore Page of TikTok is one of the most easily accessible options to find trending hashtags that are currently bringing engagement for brands.

• On the main FYP page, you will see the Explore option at the top.
• Different videos and content will be listed here.
• You can click on any video and access its caption to find hashtags used in it.

6 – Research Your Competitors

Competitor analysis is key to spotting trending hashtags:

• Identify TikTok accounts similar to yours.
• Analyze the hashtags they use in their posts.
• Adapt and use these hashtags in your content to increase visibility.

7 – Use Hashtag Explorer Tools

Many third-party TikTok hashtag explorer tools are available online, just like TikTok viewer platforms are available. These tools enable you to track trending hashtags and performance:

• Keyhole: Real-time analytics and trending hashtag data.
• Buzzoid: Discover trending hashtags and track their impact.

Finding trending TikTok hashtags is just the first step; you also need to use them effectively to boost engagement, views, and followers.

Here are key tips I follow with proven results:

• Mix Popular and Niche Hashtags: Combine trending and niche-specific hashtags to reach both a wide and targeted audience.
• Keep It Relevant: Only use hashtags that match your content to avoid low engagement.
• Limit the Number: Even though TikTok allows up to 100 characters, stick to 3–5 hashtags per post for best results.

Trending hashtags aren’t just a TikTok trick; they’re a game-changer for reaching the right audience. From my experience, using a mix of popular and niche hashtags on TikTok consistently has boosted both my views and engagement.

Applying the strategies I mentioned above, such as using FYP, exploring pages, spying on your competitors, and using third-party tools, makes your content more discoverable.

It enables you to grow your followers and take your TikTok presence to the next level.