How To Use TikTok For Your Brand

With the bloom of digitalization in the world, business owners need to find new ways to reach their target audiences. TikTok is quickly becoming one of the most popular social media platforms. It has more than 1 billion active users globally and 150 million only in the USA.

Many companies are missing the opportunity to grow their business with the TikTok marketing. As TikTok is a new buddy in the market, many brand owners consider it useless for marketing. But if we look at Statistics, it’s having more users below 30% and only 38% are 30+. You can upload different videos regarding your business’s different processes on Tiktok for marketing purposes.

Let’s discuss TikTok’s benefits for businesses.

Benefits of Using TikTok for Business

Here are four reasons for using TikTok for business:

Reach a wider audience

One of the TikTok benefits is its wider audience. TikTok has a global reach and has users in 150 countries. Such things make it an ideal platform for brands that want to expand their reach and tap into new markets.

TikTok is visual

The platform is highly visual, making it ideal for businesses that want to showcase their products or services. This TikTok benefit is amazing and with creative tools like filters and effects. Companies can produce engaging content that stands out from the crowd.

TikTok is highly engaging

TikTok users are highly engaged, spending an average of 52 minutes per day on the app. This presents a great opportunity for businesses to connect with their target audiences and build relationships. It is one of the great TikTok benefits, everyone looks for.

TikTok is affordable

TikTok is a cost-effective way to reach your target audience. And with its growing popularity, businesses that are early adopters of the platform will have a competitive advantage.

Tips to Use TikTok for Business

Tiktok is the only platform where every industry related influencers are available. You can contact them and ask for a promotion or shout out of your business. Following are the tips for using TikTok for business:

Keep it short

TikTok is all about quick, bite-sized content. Keep your videos short and to the point to keep viewers engaged. Viewers want to see genuine, relatable content. Be authentic and short, and share your unique perspective with the world.

Collaborate with other users

Many well-known content creators cater to a tiny but devoted niche audience in their area of expertise. Micro-influencers have a low number of followers but are well-known and respected in their community.

Collaboration with micro-influencers may benefit small, local firms or brands looking to expand their reach in a specific area. You may reach out to micro-influencers who are famous and well-known in your area, similar to working with large Instagram influencers.

Be creative

TikTok’s uniqueness as an influencer marketing tool in 2024 is that it doesn’t require high-quality or polished material to have the desired impact. Think outside the box to grab attention and stand out from the crowd. Be creative with your content, whether it’s through visuals, audio, or both.

Advertise on TikTok

TikTok, like other social media sites, is leaning toward monetization, with corporations paying to have their adverts visible to viewers. Business TikTok offers different methods to pay for adverts within the app.

Brand takeovers

These advertisements are displayed before any other user content in the user’s feed. They’re unique to certain categories and connect to the advertiser’s landing page. In general, just one ad for that category can appear in that slot every day.

Native advertisements

These video advertisements appear in the middle of user content. They can last anywhere from 9 to 15 seconds and feature buttons. Users may, however, skip or scroll past these advertisements.

Use trending sounds and effects

TikTok provides a variety of unique effects and features, including music, that you may use to enhance your video. Search for popular songs and audio clips to use in your videos. You can also add special effects to make your content more engaging. 

Use hashtags

Hashtags are a powerful tool for reaching new audiences on TikTok. Use them wisely to ensure the right people are seeing your content. Using the appropriate hashtags might help your videos reach the correct audience. 

Pay attention to popular hashtags and make your own as exact as possible to attract visitors interested in your material.

Film in vertical mode

All videos on TikTok are filmed in vertical mode, so make sure your videos are too. This will ensure they look their best and are easy to watch. 

Use calls to action

Encourage viewers to take action after watching your video by adding a call to action. This could be anything from following your account to sharing your content with friends.

Why do Business Owners Need a VPN to Run TikTok?

As the world’s most popular short-form video app, TikTok has taken the internet by storm. With over 1 billion monthly active users, it’s no wonder that businesses are looking to get in on the action.

However, running a TikTok campaign can be tricky for business owners. The app is blocked in many countries, which means that any business with a presence in China will need to use a VPN to access TikTok.

A VPN gives you access to any GEO-restricted content by changing your public IP address to whatever you want. It’s legal and convenient. There are several reasons why business owners might need a VPN to run TikTok, including:

To bypass the Great Firewall of China

As we mentioned, TikTok is blocked in many countries like China. This means that businesses with a presence in China will need to use a VPN to access TikTok.

To reach a global audience

TikTok is available in 150 countries, but some businesses may find it difficult to reach a global audience without a VPN.

To connect with influencers

Many of the most popular TikTok users are based in China. This means that businesses outside China may have difficulty connecting with them without a VPN.


If you’re looking for a new way to reach your target audience, Business TikTok is worth considering. With its global reach, engaging content, and affordable advertising, TikTok can help you take your business to the next level.

You’ll be on your way to creating quality content that sells on TikTok after following these features. So get creative, have fun, and start building your audience today!

Fawad Malik

Fawad Malik Technology geek by heart, blogger by passion, and founder of, He regularly explores ideas and ways how advanced technology helps individuals, brands and businesses survive and thrive in this competitive landscape. He tends to share the latest tech news, trends, and updates with the community built around Nogentech.

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