YouTube is one of the most effective social media platforms for content creators. With 2.49 billion active users monthly, YouTube allows creators to post videos and shorts on their channels and interact with viewers worldwide.
Timing to post the content is essential to getting high engagement and making videos viral. During the week, there are multiple time slots with higher engagement rates. Many YouTuber that on weekends (Friday, Saturday, and Sunday), people spend more time on YouTube than on weekdays. On weekdays, time slots vary according to the audience’s routine.
In this article, I will share the “Best Time to Post on YouTube” to drive more engagement and get more subscribers to grow your YouTube channel fast.
Let’s start!
Understanding YouTube’s Algorithm
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YouTube shows users content based on certain algorithms. This algorithm works based on multiple factors. Initially, it was designed to recommend the videos with the most views to its users. However, with time, YouTube upgraded the algorithm.
Now, the YouTube Algorithm recommends the content following the viewing habit of the users or viewers’ interests. It enables the content creators and viewers to connect via a common interest, which is choosing a certain type of video they would like to watch.
What is the Best Time to Post on YouTube – Week in Review
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Overall, the best time to post content on YouTube is in the afternoon after 03:00 PM. A survey conducted on social media engagement revealed that most people find the best results on YouTube from 03:00 PM to 06:00 PM.
However, there are different times according to the days of the week you need to consider while posting the content. In the next part, you will know what are the best times to post on YouTube along with the best days to post on YouTube are stated below for your better understanding.
1. Best Time to Post on YouTube on Monday
Monday is one of the worst days of the week to upload your content on YouTube as per survey results. This happens because on Mondays, people start their office routine after the weekend and they find less time to spend on social media.
If it is essential to post on Monday, prefer to post between 2:00 PM and 5:00 PM. Little hype is observed later, around 11:00 PM and 03:00 PM. Little traffic hype is observed during this time slot, and you may take advantage of it.
NOTE: If you have problems uploading, you can schedule videos on the YouTube dashboard.
Peak YouTube Engagement Time on Monday: 05:00 PM.
2. Best Time to Post on YouTube on Tuesday
Tuesday is the second-worst day to post on YouTube. According to the survey report, only 10% of social media users show their engagement on Tuesdays. This engagement is on the very lower side as compared to other days of the week.
However, when it comes to content posting on Mondays, the suitable time to upload the content on YouTube is between 02:00 PM to 04:00 PM. However, engagement remains a little high around 11:00 AM.
Peak YouTube Engagement Time on Tuesday is 02:00 PM.
3. Best Time to Post on YouTube on Wednesday
In a row, Wednesday comes in the third position not good for posting content on YouTube with a lower engagement rate. It is because, in the first three days, people remain more busy.
If you want to post on Wednesday there is best time slot to post is between 02:00 PM to 04 PM. However, as per the survey, a little higher engagement is observed around 09:00 AM.
Peak YouTube Engagement Time on Wednesday is 09:00 AM and 04 PM.
4. Best Time to Post on YouTube on Thursday
Tuesdays are also the second poorest day for posting YouTube videos. According to the survey report, only 10 percent of social media users demonstrate their engagement activities on Tuesdays.
This engagement in the early morning on Friday is incredibly low as it is on other weekdays. On Thursdays, the best time to post your content is 06:00 PM. However, higher engagement is also observed at 09:00 AM and 03:00 PM. The content posted around these time slots is more likely to get higher engagement of users.
Peak YouTube Engagement Time on Thursday is 06:00 PM.
5. Best Time to Post on YouTube on Friday
On Fridays, it is reasonable to put up your video content on YouTube because, as a weekend day, people are concentrated and maxed out with a bunch of stuff to do. However, on Fridays, there would be ESPN users from around the USA and particularly those working from home or off the work routine and they can spend their time on different sites searching for their favorite content on YouTube.
Therefore, you can now embrace this opportunity so that you can frame the edge as a content developer. On Fridays, higher content engagement is observed between 03:00 PM to 04:00 PM followed by 11:00 PM. Thus, these are the best time slots for you to post the content on your YouTube Channel.
Peak YouTube Engagement Time on Friday is 03:00 PM.
6. Best Time to Post on YouTube on Saturday
YouTube is set up in such a way that Saturday is the most activity-stuffed day of the week as far as content posting goes. YouTube is a special platform among all social networks because it has the highest engagement rate with different types of content, more than other social media apps.
This would mean that YouTube is competing for more audience and if you have captivating content, you may be able to see good viewership and even go viral. On Saturdays, the best time to post the content is between 03:12 PM To 5:00 PM.
Peak YouTube Engagement Time on Saturday is 04:00 PM.
7. Best Time to Post on YouTube on Sunday
Sunday is also one of the best days of the week to upload your content on YouTube. It’s weekend and there are more people engaged on YouTube to watch their favourite content. As the survey showed, a higher rate of engagement is observed after Friday and Saturday.
On Sundays, there are more time slots available for posting the content. These time slots are 11:00 AM, followed by 02:00 PM to 03:00 PM.
Peak YouTube Engagement Time on Sunday is 11: 00 AM and 03:00 PM.
Best Time to Post on YouTube During the Week at a Glance
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Many YouTubers have shared that Monday, Tuesday, and Wednesday are the worst days to upload content as these days have lower engagement rates owing to the start of the week.
So, Thursday, Friday, Saturday, and Sunday are the best days to post on YouTube.
| Days | Time Slot |
|---|---|
| Monday | Between 02:00 PM to 05:00 PM. |
| Tuesday | Around 06:00 PM. |
| Wednesday | Between 02:00 PM to 04 PM and 09:00 AM. |
| Thursday | 09:00 AM and 06:00 PM. |
| Friday | Between 03:00 PM to 04:00 PM. |
| Saturday | Between 03:00 PM to 05:00 PM. |
| Sunday | 11:00 AM, 02:00 PM to 03:00 PM. |
Other Factors Affecting YouTube Content Engagement:
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Despite the time, there are also many other factors, that might affect your YouTube content engagement are discussed below in detail.
1. Time Zones:
If you are directing content to a wide audience, time differences may impact it, as many audiences cover different regions of the world. On the other hand, YouTube has the option to plan when you post, which is advantageous.
2. Geographical Location:
Geographical location also affects content engagement on YouTube. Mostly algorithm shows the content to the users on YouTube based on geographical location. Use creative and general captions in the description to reach out to more audiences.
3. User Behavior:
YouTube offers features that enable you as a creator to enhance your visibility and make your content more engaging. You may make the content according to the interests of your audience.
For this purpose, YouTube offers a feature ‘’Other Videos Your Audience Watched“. You may also use the analytics tool on the YouTube page to check when your audience is most active.
4. Different Engagement Trends:
On YouTube, various types of trends are used to make attractive and effective content for your viewers. Following these trends and using these trends as captions may increase the reach of your content on the platform.
Final Words
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As this article depicts, timing is most important when posting on YouTube. Content posted at higher engagement times gets more views and goes viral.
On the other hand, Thursday, Friday, Saturday, and Sunday are higher engagement days because of the weekend. People spend more time on social media watching their favorite content. These days consist of multiple time slots that are best for posting the content. Content posted according to these time slots has a higher engagement rate.
