Apple Raises Prices for Apple Music and Select Apple One Bundles

Apple Music subscribers are paying more starting today. Apple raised the price of Apple Music across its Individual, Family, and Student plans on Friday, according to 9to5Mac, marking the service’s first price increase in nearly four years.

The change also pushed up the cost of select Apple One bundles, the company’s subscription package spanning music, video, gaming, and cloud storage.

The hike arrives during an unusually active stretch of Apple price adjustments, following recent increases to AppleCare+ and hardware pricing.

What’s Changing and By How Much

The new Apple Music pricing took effect 5 in the United States and other markets, including Brazil, according to 9to5Mac. 

The Individual plan climbed from $10.99 to $11.99 per month, the Family plan rose from $16.99 to $19.99, and the Student plan increased from $5.99 to $6.99. 

Apple One pricing shifted as well, though less uniformly: Engadget reports the Individual Apple One tier held steady at $19.95 per month, while the Family plan rose from $25.95 to $27.95 and the Premier plan increased from $37.95 to $39.95. 

The Individual and Family Apple One tiers bundle Apple Music, Apple TV, and Apple Arcade with varying amounts of iCloud storage, while the Premier tier adds Apple News+ and Apple Fitness+ on top of those services.

Why Apple Says Prices Are Going Up

Apple attributed the change to industry cost pressures rather than its own margins. In a statement to Music Business Worldwide, cited by CNET, Apple said the increase came as a result of rising licensing costs. 

It’s the first change to Apple Music pricing since October 2022, when the Individual plan moved from $9.99 to $10.99. 

The timing follows Spotify’s own round of price increases earlier this year, a move 9to5Mac notes Apple had previously mocked in a social post on X. 

Even after Friday’s adjustment, Apple Music’s $11.99 Individual plan remains a dollar cheaper than Spotify Premium, which currently costs $12.99 per month.

Part of a Broader Apple Price Increase Pattern

The subscription hike doesn’t stand alone. It arrives just a day after Apple raised AppleCare+ pricing for new Macs and iPads, and follows a June increase that pushed up prices across most of Apple’s upcoming iPhone 18 Pro alongside its computers, tablets, and wearables. 

That broader hardware repricing has coincided with an industrywide RAM shortage that has made electronics more expensive across the board, adding context to why Apple’s services division is now following suit rather than absorbing higher licensing costs on its own. 

If you subscribe to Apple One, it’s worth checking whether your plan still offers the best value. With Family and Premier prices increasing while the Individual plan stays the same, paying for Apple services separately could now make more sense for some users.

Source: Apple raises prices for Apple Music and Apple One subscriptions