Muse Will Phone US Businesses From $20 a Month, but Who Is Calling?
Muse's call feature is open to paying US users, but our sources don't say whether businesses are told it's an AI, and a September report described humans on some calls.
Meta’s Muse agent can now phone US businesses for you, but only if you pay. TechCrunch reported that the feature, tested since September, is open to any paying subscriber.
Think insurers, cable companies, the DMV, restaurants without online booking. The pitch is that someone else makes the call you dread.
The reports are thin on what the business hears when it picks up, and on who or what is actually speaking. That’s where the useful questions sit.
What the subscription covers, and what it doesn’t say
Calling started as a September test open to early adopters who requested access. Now anyone who pays can ask.
Plans start at $20 a month for 500 million Muse tokens a week, and heavier users can pay $100 a month for 3 billion tokens.
Calls go to US businesses only. Meta’s chief AI officer Alexandr Wang pitched it in a post: “let muse take care of all those calls you don’t want to make.”
What’s missing is the part a subscriber needs: whether a call uses up tokens, how many calls a plan allows, and what happens to a call that fails.
This is a familiar pattern following the November 6 launch of Muse Spaces, which similarly expanded what the assistant can organize while leaving key usage details thin.
Businesses are hanging up, and no one says what they’re told
TechCrunch says many businesses and receptionists hang up once they realise the caller is an AI.
It adds that voices are improving, so telling a customer from an agent acting for one will get harder. Nothing is stated about whether Muse announces itself, whether calls are recorded or what consent rules apply.
A September report on the beta is just as quiet. It says Meta would release the feature only once it was ready and properly disclosed.
One Meta AI researcher reportedly watched Muse get through a phone tree, wait on hold, talk to a representative, and fix an issue. Other users reported failed calls and hang-ups.
So a paying customer is buying a call that can fail, and nobody has published a success rate.
A September report put humans on some calls
That September piece cited that Meta’s internal description has Muse call a business, handle the conversation, and return a transcript and summary.
It can also hand a request to a trained human agent, who places the call. How often that happens is unclear, and some testers were reportedly not told a human had made theirs.
Employees raised privacy concerns about contractor training, adding to existing scrutiny over how Muse handles private user data, even as Meta maintained contractors were extensively trained.
However, the November 12 report doesn’t say whether the human route still exists.
Source: Muse can now place calls to US businesses — if you pay
