Snapchat is an American multimedia messaging app developed by Snap Inc. This platform was a simple photo-sharing app mainly used by screen-obsessed teens and young adults fascinated by the disappearing messages feature, which was the key attraction that made this app popular.
Most of the brands were hesitant to use Snapchat for promoting their businesses, primarily because of its main feature, the disappearing messages. And honestly, you can’t blame them as they were baffled about how this app could seriously benefit them.
If you think from their side, why would you invest your time and money in a post that would disappear in a day?
But the days of this app being used only for sharing pictures between your friends are over. Snapchat has exponentially grown since its release in 2011. With the introduction of new features, this platform has become a must-have for increasing your business.
Key Factors To Consider
Snapchat may not be suitable for all types of businesses out there. If your focus is on Gen Z as your target market, this app is the best option for you to grow your brand. This platform is the most practical marketing channel if your target consumer base is between the age of 13 to 34.
Also, we believe that people falling in the much older age group may adapt to this platform in the coming years.
Why Use Snapchat?
This platform has evolved over the past couple of years by bringing new features like Stories, which will disappear after 24 hours, along with Discover, which allows brands to promote their content.
According to statistics, there are 265 million Daily Active Users (DAUs), and over 5 billion Snaps are created every day. It is expected that over $1trillion of direct spending power will be in the hands of Gen Z and Millennials. In the US alone, 75% of the 13 to 34-year-old population uses this app.
And recently, Snapchat crossed the 60 million users milestone in India!
You can easily understand why Snapchat is the best mode for growing your business by observing these numbers. Congratulations! You have found another excellent marketing medium to reach your customers. But this may be a bit overwhelming if you have never used this app.
This article will show you the top 8 marketing strategies using Snapchat to grow your business.
1. Share Stories
After creating your Snapchat account, ensure your active presence by posting content frequently. The simplest way is to share stories focusing on your product. Posting stories like this will remind your customers about your brand, keeping it fresh.
The key is to be consistent and straightforward. People tend to skip stories if there are many of them. So posting stories about four times a day and updating them every 5 hours will give you a good result. This process will prevent stories from being skipped, and your engagement will be high.
2. Promote User-Generated Content
Another great way to increase your engagement with followers is to promote the content made by your followers. Ask the users to send photos and videos of them using your product. Reposting this in your story will improve exposure to your business.
Like this, you can also set up challenges from time to time, asking them to perform a simple task by using your product, and you could award the winner with a gift card or voucher of a certain amount or anything similar to this.
3. Involving Celebrities or Influencers
The following marketing strategy to increase engagement and followers is with the help of celebs and influencers. As these people have a stable following, you can leverage their influence easily. By allowing an influential person to take over your account, you can spread your brand to a broader user area.
You may have to pay the influencer for the service they gave by giving them a commission or a certain percentage of your sales. If both of you have a common interest or an agreement in the promotion of your brand, then you don’t have to worry about paying them.
4. Linking Your Account To Other Media Platform
Linking your Snapchat account with other Social Media platforms is the simplest way to attract more users to your brand. Many platforms will allow you to do this. The only thing you have to do is copy the link to your Snapchat account and then paste it in the Bio section of your desired social media app.
You can find the Bio section in the Edit Profile option in your app. Think of the amount of traffic you can generate if you adopt this strategy! Make sure that you don’t modify the link of your account in any way. If the link you entered is wrong or broken, it will not direct other users to your account.
5. Offering Promo-codes and Discounts
The primary objective of your business is to create profit. You can yield the desired result by generating sales. And what motivates a customer to buy something?
Customers are motivated when they have to pay less than the actual price of your product.
When you don’t have any relevant content to share, the best you do is give offers and discounts of a certain percentage. This step is a great way to boost your sales to some limit.
6. Giving Exclusive Access
To be treated like a VIP is undoubtedly something that gives a sense of specialty or joy. But in reality, most of us don’t get to experience this feeling. Suppose you’re at a promotional event; you can share some exclusive content or behind the scenes in your story.
You can also select a group of followers and give them early access to your product, giving them the feel of VIP treatment. This type of Stories will increase your engagement as it makes them unique and it’s good publicity.
7. Sharing Relevant Content
The snaps you share must not only revolve around your brand. Using this platform, you can show your followers that your company or brand is aware of around them. But this does not imply you should share random content left and right. Always do research and think twice before you put something out there.
You could always talk about donating to various charitable organisations or any other type of social involvement to make a difference and stand out from the crowd.
To stay out of trouble, we suggest you not share something that involves religion, politics, race, or in fact, any other controversial matter. Once the damage is done, the effect is irreversible.
8. Engaging With Your Followers
The most important way to increase your brand value is by maintaining a good relation with your followers. The user getting a message or response from your business shows that you care about your followers.
You can communicate with your followers on the fly through Direct Messages (DMs) when a follower responds to your story.
Snapchat has become an unavoidable part of the marketing field. It is an app that is undervalued or underestimated by many as they don’t know its potential. Only a few have realized that this is not just an app, but it is an untapped elixir of growth.
If your business does not have a Snapchat account, this is high time to create one. Even if you’re new to Snapchat or trying to up your Snapchat game, we are sure that the strategies shown above are the most realistic practical ones you can use.
We hope you find this article helpful. Feel free to convey your thoughts in the comments.