Artificial Intelligence has massively changed the field of web design. It is streamlining and improving multiple web design factors, and font selection is one of them. Web developers are now able to use AI to pick the most suitable fonts for their websites in order to improve user experience and brand aesthetics.
AI-powered typography is a huge factor in web design and is not only helping people save time and effort but also creating more engaging fonts.
In this article, I am going to discuss major factors of AI-powered typography and explain how they’re innovating this field. Let’s start.
Understanding AI-Powered Typography:
AI-powered typography is the use of Artificial Intelligence to help web designers pick suitable fonts for their website designs. It allows them to choose, pair, and even create new fonts that make the content readable and perfectly match the brand identity.
The big reason why AI-powered typography has become popular is because of its efficiency. Instead of spending time on manual exploration and selection, modern web design agencies are now using AI to do this job automatically. It saves a lot of time and resources, and helps developers pick the perfect fonts for the websites.
How Does AI Select Fonts?
In order to understand how AI-based typography is improving font selection, it’s important to understand how AI selects fonts.
In usual cases, AI tools and models are designed and trained to help pick the fonts that are the most suitable for a website design. AI uses different factors in order to make the selection. The following points can help you understand how it works:
- AI analyzes the tone of the content and then suggests suitable fonts accordingly.
- It analyzes user data to understand user behavior. After the analysis, it suggests fonts that the audience will find more readable.
- It also uses the brand details to suggest fonts that clearly match the overall brand identity.
- AI also gives font pairing suggestions for making headings and body text more visually appealing.
How AI-Powered Typography Is Innovating Font Selection In Web Design?
AI-powered typography is innovating font selection in web design in a number of different ways. The following points can help you understand it better:
Faster Font Selection:
Faster font selection is one of the biggest ways through which Artificial Intelligence is changing font selection. AI-powered tools are extremely efficient when it comes to making selections for web designers. They can process data in milliseconds that would take humans days to analyze. It makes selection faster and ensures designers are able to deliver projects before deadlines.
Better Readability:
One main focus of AI-powered tools when selecting fonts is on improved readability. If people are unable to read website content, there’s no need to put effort into the aesthetics. That’s why AI makes sure to pick fonts that are easily readable by a specific target audience. Better readability brings more engagement and ultimately makes the site successful.
Smart Font Pairing:
Font pairing matters a lot in web design. The way you use the size and style of different fonts can affect the visual appeal of the content.
To help with this, AI is now allowing web designers to pick suitable font pairings smartly. It analyzes the content and then picks the best style combination that will not only look good but also improve the content’s readability.
Alignment With Brand Identity:
Brands prefer using specific types of fonts to showcase their identity properly. Sometimes, picking the fonts that perfectly align with a brand’s identity can be tough for human beings. On the other hand, AI-powered typography tools can do it in a matter of seconds.
They analyze the overall image of the brand and understand what it represents. With this type of analysis, tools provide font suggestions that perfectly match the brand’s identity and have more impact on the audience.
Generating Creative Fonts:
AI isn’t only helping with suggesting fonts to web designers. It is also generating them. There are several tools available on the Internet that are designed to help users create perfect typography styles according to the needs and requirements of users.
It’s a perfect feature for companies that don’t want to integrate AI typography wholly within their systems. They can simply create the required fonts and then use them in their content directly.
Responsive Font Adjustment:
As a web designer, you know that sometimes fonts don’t look the same on all devices. Their appearance and readability can change according to different screen sizes and resolutions. To help with this, AI-powered typography helps with responsive font adjustment. It helps adjust fonts and make them look the same on different screens. It’s a great feature that helps with creating a consistent user experience.
Important Consideration Points:
There are some important consideration points related to AI-powered typography in web design that you should keep in mind. I’ve listed the main ones below:
- Relying solely on AI isn’t recommended. It’s important to add a touch of human creativity to get the best result out of AI-powered typography.
- Make sure to train AI tools and models by providing useful data related to the brand, target audience, etc.
- AI might provide font suggestions that are too common. Try to avoid using them.
- Some tools may have limitations when it comes to suggesting multilingual fonts.
- Before using, make sure this technology is within your budget.
Conclusion:
Bringing it all together, AI-powered typography is completely innovating the font selection procedure in web design. It is offering several benefits to designers in order to help them save time and pick the most suitable typography styles for their brand.
These tools can analyze a huge amount of data related to brand identity and target audience very quickly. This analysis helps it pick the most suitable text style for content that is readable as well as aesthetically pleasing.
