Every striving business apart from its size and type wants to attract more new customers for ultimate growth and to achieve all the business objectives and goals. Thanks to the advanced technology, it has provided small businesses and marketers plenty of ways to grab the attention of new customers and keep them engaged as well. Content marketing is one of the best marketing strategies when it comes to attracting new customers.
Here in this article, we have compiled the best types of content that you can use in your content marketing efforts to attract new customers and make them stick around your blog. The integration of these content types will give your blog a new life.
1- List Posts
Providing your readers with plenty of useful resources, tips, or instructions in your articles or blog posts is a superb way to keep them engaged and build trust. For instance, as a digital marketing expert you can write posts like:
- 10 Best digital marketing blogs to read daily
- 11 Ways to increase conversion on your website
- 8 Content marketing mistakes to avoid
to successfully grab the attention of potential clients to show your industry knowledge and expertise. It will help you attract more new readers for your blog and clients for the marketing services you offer.
Checklists are an important part of the day to day life. We make checklists before visiting the market for shopping, before going on a family trip, and even when we need to perform a complex task that needs proper instructions. That’s why creating interesting and useful checklists posts for your target audience could be a great way to convert your readers into customers. Always create checklists that are easy to print or share. By doing so, you will not only get massive traffic but will also get more social shares to present your content in front of a wider audience.
3- Longform Content
Publishing long-form articles and blog posts on your blog is a superb way to build leadership and boost subscribers that you can easily convert into customers. Ultimate guides are one of the best types of long-form content that can drive more readers towards your blog. Provide your readers with awesome ideas and guides to do things properly and give your posts a length of 5000 or 10000 words to make them easily readable and detailed. Give them everything they need in a post so they will never bounce away for another one. It will also increase time on the site to improve user engagement.
4- Case Studies
A case study is an in-depth examination of a subject, example, or situation that provides readers with useful knowledge and actionable information that they can use in practical life. Case studies are unique and help you build thought leadership, and are highly shareable. The best thing about case studies is that they are your own content or data based on experiments or particular situations. Case studies are one of the best types of content to attract new customers as they show your expertise and knowledge in the field and set yourself apart from your competitors.
They are best for visual learners. Creating infographics is all about packing a ton of useful information and details into a single image to make it visually interesting and easy to consume as well. Modern internet users love to read infographics and share them within their social circles. When people find an infographic interesting and useful too, they are more likely to share it on their digital properties like social profiles, blogs, or websites etc. As a result, you can go viral and get more backlinks for your blog/website to rank it higher in search engines.
6- White Papers
When it comes to sharing informative content and data on a particular subject or topic, white papers can come in handy. White papers are information-dense content and focus on a particular subject matter to provide readers with interesting and useful information. They are considered great lead magnets as they are packed with information that your target audience really needs to make informed decisions. However, you should start your white paper with a summary or brief introduction, and then organize it into distinct sections to boost readability. Adding a table of content in a white paper could be a great idea to make it easily readable.
Newsletters are another best type of content to attract more new customers for your products or services. Well written newsletter not only helps you boost blog/website traffic but attracts new leads as well. Hence, you must have a solid plan to turn your readers into loyal customers. Provide your blog readers with informative and useful content. Then ask them to subscribe to your newsletter by giving you their emails. Add enticing and easy to follow CTAs in your blog posts to turn your readers into subscribers. Once done, start sending them with topics of their interests and information they really love to read from your side. As a result, you can effectively encourage them to spend money on your products or services.