Social media marketing

Best Social Media Marketing Tools

Social media marketing tools can help you monetize your business. Small businesses use social media platforms to grow, which is a straightforward method. Social media platforms contain 100+ million users. The number of users is continuously increasing, like Pinterest, Meta, Twitter, etc. Understanding how you will take advantage of social media platforms is necessary.

Monetizing your account on social media is not easy as it takes more time. People turn to those social media tools that help them create a thorough social media strategy. Social media tools will help you find the right skills and workforce to execute a great social media strategy. Then again, it can cover different assignments.

Investopedia is the world-leading source of financial content that compared all the top social media platforms to see which one is the best. It will help the companies by offering the best tools and features to reach their goals. If you are a social media planner, you should have a dream to drive more traffic. Along with this, one can also opt for “Marketing Reports”, which is a renowned tool that provides features like a digital marketing dashboard to record a high-level view of the key performance indicators and the general conversion funnel. These dashboards are very important for a healthy analytics process.

The following are the best Social Media Marketing Tools to go for:

  1. HubSpot
  2. Sprout Social
  3. Hootsuite
  4. BuzzSumo
  5. Canva
  6. Zoho
  7. MeetEdgar
  8. Mention
  9. Buffer
  10. Loomly


HubSpot is the best social media sensation that has all-rounder functionality. The functionality makes it a fantastic social management tool for businesses and agencies. It is a CRM platform that provides the best-in-class customer experience. You can grow by using the services of this platform like marketing, scaling, customer service, and sales. The conclusion is that it has the best campaign performance compared with other social media platforms.

Outstanding Features of HubSpot

There are multiple outstanding features that HubSpot holds

  1. Automated CRM database
  2. List Segmentation
  3. Automated Workflow
  4. Landing Pages, Blogs and Web Pages
  5. Email Analytics
  6. Reporting Dashboards
  7. A/B Testing
  8. Paid Ad Tracking
  9. Social Media Integration and Management

Pricing of HubSpot:

There are two types of billing systems:

Monthly Pricing:

Starter Plan:$50 per month

Professional Plan:$800 per month

Enterprise Plan: $3200 per month

Annual Pricing:

Starter Plan: $480 per year

Pros of HubSpot

  • The platform is simple and easy to use
  • One hub to rule all publishing
  • Insights and Security
  • Responsive drag-and-drop templates

Cons of HubSpot

  • It gets expensive very fast
  • The contracts are not flexible
  • Templates cannot be modified easily
  • Reporting is limited
  • Pay extra for additional support

Sprout Social

Sprout Social is a famous tool because of its usability and publishing features. It enables managers to control their marketing efforts in a better way. The all-in-one social media tool provides the best performance and offers the longest free trials. It also allows full post-scheduling abilities, a thoroughly analytical platform, and even social listening functionality. It highlights multi-level access, making it easier for clients to arrange and designate tasks to other people in teams. To conclude, Sprout Social has become one of the most famous ways to improve user experience.

 Key Features of Sprout Social

  1. Multiple outstanding features Sprout Social holds
  2. Integration
  3. Publishing
  4. Activity Dashboard
  5. Analytics
  6. Engagement
  7. Team Collaboration

Pricing of Sprout Social

Free: try a 30-days free trial

Standard plan: $99 per month

Professional plan: $149 per month

Advanced plan: $249 per month

Pros of Sprout Social

  • Easy to navigate interface
  • User-friendly publishing calendar
  • Robust reporting
  • Competitive analytics feature

Cons of Sprout Social

  • Expensive price tag
  • Lack of support for enterprise
  • Some marketers prefer multiple stream inbox


Hootsuite is one of the famous social media tools because of its tracking tools and analytics. The platform earns a high ranking because it manages multiple profiles from one dashboard. You will be allowed to collaborate with team members and analyze trends and collaboration in real-time as the tool allows it. Comments and mentions can be seen in one place. You can assign tasks and posts among different channels.

Key features of Hootsuite

  1. Scheduling
  2. Content curation
  3. Promote
  4. Analytics
  5. Monitoring
  6. Team Management
  7. Security
  8. Apps and Integration

Pricing for Hootsuite

There are four paid options for Hootsuite:

Free: 30-day free trial

Professional: $19 per month

Team plan: $99 per month

Business plan: $599 per month

Enterprise: Varies according to your business

Pros of Hootsuite

  • User friendly
  • Lots of social media supported
  • Professional plans start at only $49 per month
  • Manage accounts multiple streams
  • Auto schedule posting
  • Multiple apps

Cons of Hootsuite

  • Some analytics reports are at an additional cost
  • Auto scheduling problems
  • Extra app fees
  • Free plans have limited tools
  • Lacks advanced automation abilities


BuzzSumo is a cloud-based platform that serves research purposes. It allows users to search for the most shared content on social media channels. You can attract more people by providing the most suitable content and surpassing more opportunities on social media platforms. The search area is so vast that the platform can also access other domains. Content writers can discover new keywords, trending stories, and more extraordinary ideas suitable to their brand.

Features of BuzzSumo

  1. Advanced data filters
  2. Content creators’ details
  3. Data Exports
  4. Open API available
  5. Social Media content insights
  6. Social media Analytics
  7. Customized Alerts
  8. Effective Content Curation
  9. Personalized Interface

Pricing plans of BuzzSumo

Monthly Pricing:

Free plan: free trial is available

Micro plan: $39 per month

Pro plan: $99 per month

Plus plan: $179 per month

Large plan: $299 per month

Enterprise plan: Starting from $499 per month

Yearly Pricing:

Pro plan: $948 per year

Plus plan: $1668 per year

Large plan: $2868 per year

Pros of BuzzSumo

  • Excellent tools to build high-performing content
  • Powerful content suggestion tool
  • Easy-to-navigate interface

Cons of BuzzSumo

  • Expensive price points
  • The interface can be confusing with the addition of more features
  • You are putting your brand in someone’s hand


Canva is an incredible online tool that offers a user-friendly interface. It is a design tool with great features and elements that even beginners can utilize. It allows users to create attractive designs and images for their campaigns. The device is not described only by graphic designers or professionals. The interface is made user-friendly that offers a drag-and-drop service. It comes with ready-made and creative designs which you can use anytime.

Features of Canva

The main features of Canva are:

  1. Photo Enhancer
  2. Photo Blur and free icons
  3. Photo Frames
  4. Web wireframe
  5. Add text to photos
  6. Stickers and Badges
  7. Speech bubble maker
  8. Image Transparency Tool
  9. Photo vignette and Design grids
  10. Add texture and Image Cropper
  11. Drag-and-drop interface
  12. Updated 60,000+ free templates

Pricing of Canva

It offers a free version which provides a free trial. Canva offers two types of planning.

Monthly Pricing:

Pro-plan: $12.95 per month

Yearly Pricing:

Pro plan: $9.97 per user/month

Enterprise plan: $30 per user/month

Pros of Canva

  • Very easy to use
  • Automatically saves all your design itself
  • Direct sharing to social media channels
  • Download options are awesome
  • So many templates for each design
  • Get Canva Pro free forever
  • You can save your energy and time
  • Better collaboration with team members
  • Learn a graphic design course for free

Cons of Canva

  • A mobile app is not easy to use
  • The tool can get slow and crash sometimes
  • Not a good tool for a graphic designer
  • A massive security breaches


Zoho is a widely adopted all-in-one tool. It helps customers to run social aspects of their business in one place. In the meantime, it manages the customer’s email, accounting, projects, and webinars. It allows you to automate business processes, accelerate sales, and measure performance. On the other hand, the business intelligence features and artificial intelligence use can warranty the remote workflow to achieve more success.

It is an award-winning tool that generates more leads and attracts more customers. It grows the business revenue. The device is trusted by the global network of 180 countries with over 250,000 businesses.

Features of Zoho

  1. Data Integration
  2. Data Preparation and Management
  3. Visual Analysis
  4. Augmented Analytics
  5. Unified Business Insights
  6. Collaborative Analytics
  7. Data Storytelling
  8. Mobility
  9. Embedded BI
  10. Security & Governance
  11. Deployments
  12. Extensible & Elasticity

Pricing of Zoho

Free: 15-day free trial plan

Standard: $12 per month

Professional: $20 per month

Premium: $35 per month

Ultimate: $45 per month

Pros of Zoho

  • Integrate with Google and other Zoho features
  • Ease of use and affordable pricing
  • Comprehensive list of targets
  • Analyzes social media data for you

Cons of Zoho

  • Need better customization
  • Need initial setup
  • Not all the forms are ideal for conversion
  • Limited custom fields


MeetEdgar is a famous social media tool that helps customers manage multiple social accounts in one place. It is an exceptional tool because features like automation and scheduling provide an effective way to automate publishing. The platform spends significant time reusing evergreen posts and content.

Features of MeetEdgar

  1. Social Media Monitoring
  2. Post Scheduling
  3. Multi-Account Management
  4. Customer Engagement
  5. Brand Tracking
  6. Auto Publishing
  7. Analytics
  8. Content Management

Pricing of MeetEdgar

The Edgar provides two types of plans:

Edgar Lite: $19 per month

Edgar: $49 per month

Pros of MeetEdgar

  • Easy post-recycling options
  • Analytics for engagement and response
  • Edgar lite plan starts from $19 per month
  • Free trial for seven days
  • “Best time to publish” feature

Cons of MeetEdgar

  • Expensive price points
  • The user interface can be challenging to use
  • Only integrates with Meta platforms, Pinterest, LinkedIn and Instagram


Mention is a social listening and monitoring of what people say about you, your business and your rivals. It enables brands and agencies to grasp crowd perception on social media and the web.

You will be able to monitor what people are saying about your product or brand on online platforms. It is not difficult to get a comprehensive inquiry. It also measures the effectiveness of your marketing as the number of customers is increasing daily. It has 4,000 enterprise clients and exceeded 750,000 customers in 125 countries.

Features of Mention

  1. Reporting/Analytics
  2. Billions of Sources
  3. Content Management
  4. Campaign management
  5. Influencer Dashboard
  6. Sentimental Analysis
  7. Social Media Integration
  8. Reporting & Statistics
  9. Account Management
  10. Data Exports
  11. API Access
  12. Historical Data
  13. Facebook crawling

Pricing of Mention

Free: 14-day free trial

Solo: $29 per month

Pro: $99 per month

ProPlus: $199 per month

Company: You can contact us

Pros of Mention

  1. Great brand monitoring options
  2. Clean, intuitive interface
  3. Free 30-day trial without credit card
  4. Determine ideal influencer
  5. Performance analytics

Cons of Mention

  • Limited features at lower tiers
  • Customer support can be slow anytime
  • Lack of learning tools


Buffer is one of the favorite tools for scheduling any post. It has a good ranking because the pricing plan starts at just $5 per month. The essential value of Buffer is content planning and posting instead of adding too many features to it. It provides a free trial of 14 days per person. That plan offers you three social channels and 10 scheduled posts. Buffer provides two main products:

Buffer Publish:

Allow creating posts, adding to the Buffer, and at the end schedule.

Buffer Publish:

Measures social media performance and creates reposts for Meta and Twitter.

Features of Buffer

  1. Multiple posts and tweets
  2. Social profile sharing
  3. Profile management
  4. Multi-media format sharing
  5. Agency/business planning
  6. Analytics and insights
  7. Stats comparison
  8. iOS and Android support
  9. Team collaboration
  10. 2-step account login
  11. Customized scheduling
  12. Standard buffering

Pricing of Buffer

Buffers offer a 14-day free trial, but there are two types that provide different prices.

Buffer Publish:

Pro plan: $15 per month

Premium plan: $65 per month

Business plan: $99 per month

Buffer Analyze:

Prop plan: $35 per month

Premium plan: $50 per month

Pros of Buffer

  • Free image creation tool
  • Paid plan better
  • Tracking links
  • No monitoring tool is available
  • Automatic scheduling
  • Flexible pricing model

Cons of Buffer

  • Limited social capabilities
  • Engagement with other posts is not possible
  • Does not integrate with competitors
  • The free plan limited to three profiles


Loomly is an excellent social media platform. It helps you publish content and respond to social media messages. It offers impressive plans for teams of almost 30 to get massive collaboration. The platform allows users to create eye-catching content for Meta, Pinterest, LinkedIn, and Twitter.

It offers built-in interfaces that help you take your social media marketing to the next level. Loomly helped 68,099 managers worldwide to take their social media to another level.

Features of Loomly

  1. Social Analytics
  2. Social Publishing
  3. Campaign Optimization/Planning
  4. Social Engagement
  5. Social Ads
  6. Content Calendar
  7. Content Library
  8. Shared Inbox
  9. Approval Workflows
  10. Users and Permissions
  11. Content Creation

Pricing of Loomly

Base: $26 per month

Standard: $59 per month

Advanced: $129 per month

Premium: $269 per month

Enterprise: suitable price according to your business

Pros of Loomly

  • A constant flow of ideas
  • Managing all content in one place
  • Expert post with helpful tips
  • Limit errors and omissions
  • Make sure everything is on board
  • Content planning to save time
  • Interact with your audience
  • Measure your success

Cons of Loomly

  • It does not integrate with Instagram
  • No social media listening
  • It does not include CRM with profiles of customer
  • No chatbot or automated response feature

Fawad Malik

Fawad Malik Technology geek by heart, blogger by passion, and founder of, He regularly explores ideas and ways how advanced technology helps individuals, brands and businesses survive and thrive in this competitive landscape. He tends to share the latest tech news, trends, and updates with the community built around Nogentech.

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