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How to Set Up a Snapchat Premium Account? [2026 Updated Guide]

As Snapchat doubles down on creators while competing with bigger tech rivals, Premium subscriptions are also struggling to set up their accounts for massive engagement.

With 943 million MAUs globally, Snapchat is no longer just a fun app for disappearing messages; itโ€™s a serious platform for businesses looking to engage their audience. But hereโ€™s the catch: setting up a Snapchat Premium account isnโ€™t as simple as clicking a button.

If done incorrectly, you risk account restrictions or losing access to your subscribers. Donโ€™t worry! Iโ€™ve compiled this 2026 updated guide that walks you through everything from eligibility to setup, monetization, and common pitfalls, so you can get your account ready for success.

Snapchat+ Logo

What to Know About Snapchat Premium Account

A Snapchat Premium account is a subscription-based service that allows users to use exclusive features, like:

1. Custom Icons
2. Story Re-watches
3. Priority Replies

Who Can Create a Snapchat Premium Account?

Before you dive in, make sure you meet Snapchatโ€™s eligibility requirements for 2026:

  • Age: You must be 18 or older.
  • Original content: Snapchat emphasizes unique, original content. Avoid sharing content from other creators without permission.
  • Compliant profile: Accounts must follow Snapchatโ€™s community guidelines, including rules on NSFW content.
  • Active Snapchat account: Ideally, your account should be active for at least 3โ€“6 months with regular engagement.

๐Ÿ‘‰ Pro Tip: Accounts with suspicious activity or prior violations may face rejection when enabling Premium.

How to Make a Premium Snapchat Account?

Setting up a Snapchat premium account is quite a simple and effortless task. I have listed all the important steps below that will guide you throughout the process.

1. Define Your Niche and Goals

Determining interest is extremely compulsory when creating a Snapchat premium account. You should be sure about your personal milestones, as it helps you achieve the ultimate benefits. For example:

  • If youโ€™re passionate about technology, focus on creating content about the latest innovations and tools.
  • If youโ€™re establishing an account for your brand, ensure you provide exceptional value to your subscribers.
  • Consider your target audience and what exclusive content would be most valuable to them.

2. Download the Application

If you already have Snapchat installed on your device, ensure itโ€™s updated to the latest version. Otherwise, download it from:

  • Google Play Store (Android users)
  • App Store (iOS users)

Recent updates have also made Snapchat accessible via web browsers on desktop computers and laptops, with more flexibility in how you manage your account.

Image of Snapchat on AppStore
Image of Snapchat on AppStore

3. Create Your Account

After installing the application on your devices, itโ€™s time to create your account. If you already have a Snapchat account, thereโ€™s no need to create a new one; you can simply continue using your existing account. Otherwise, follow the steps.

1. Open Snapchat and grant the necessary permissions.

2. On the signup page, enter your accurate information to create a profile on Snapchat:

  • Email: Use a working email address to receive updates and notifications
  • Phone Number: Enter your current phone number (this will be associated with your premium account)
  • Password: Create a strong, unique password combining uppercase and lowercase letters, numbers, and special characters
  • Username: Select a memorable and engaging username (Note: You can only change this once per year, but you can change your display name several times).
Screenshot of My Existing Snapchat Account
Screenshot of My Existing Snapchat Account

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๐Ÿ’กPro Tip: Choose a username that aligns with your brand identity and is easy for potential subscribers to remember and search for.

4. Upgrade to Premium Account

After creating a simple account, you need to upgrade it to the Snapchat premium version to unlock several engaging features. Here are the steps:

A) Open the Profile

From the camera screen, look at the top left corner. You will see your profile picture there. Click on it to reach the details section.

B) Reach Snapchat Premium Option

Scroll down until you see the โ€œSnapchat+โ€ banner and tap on it. Alternatively, if you canโ€™t find the banner, go to your profile, tap the settings icon in the top right corner, and look for the Snapchat+ option there.

Reach Snapchat Premium Option

C) Choose to Subscribe Button

After clicking the Snapchat+ option, it will redirect to a new window. Here you will see two buttons. Press the Subscribe option and access the next window.

Choose to Subscribe Button

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Snapchat+ Gifts option allows you to pay for your friendโ€™s subscription, which also works as a gifting game on the platform.

D) Set up the Payment Method

Scroll down on this page and tap โ€œNextโ€ to complete the payment setup. Snapchat+ typically offers a one-week free trial before charging the subscription fee, which varies based on your location and current exchange rates. Be sure to review the payment terms before confirming.

Image of Set-up-the-Payment-System

Snapchat Premium Costs

  • $3.99 per month
  • $29.99 per year

5. Optimize and Promote Your Premium Account

After setting up your account:

  • Promote it across various social media platforms to increase visibility.
  • Build a substantial audience before fully monetizing your content.
  • Create a content calendar to ensure consistent, high-quality posts that keep subscribers engaged.
  • Interact regularly with your subscribers to build loyalty and encourage word-of-mouth promotion.
  • Consider offering special promotions or limited-time discounts to attract new subscribers.

Tips to Make Use of Exclusive Features in Snapchat Premium

Go to your premium subscription section and customize your profile with a badge, color scheme, and icons to display on your device.

  • Go to your premium profile.
  • Access the Snapchat+ option.
  • Start optimizing and customizing your profile.
Image of Optimizing Your Snapchat Profile
Optimizing Your Snapchat Profile

What You Can Do With Exclusive Features

  • 3 Buddy Passes.
  • Comic BitMoji
  • Custom App Theme
  • Chat Wallpapers
  • Pin #1 Best Friend
  • Post view emoji
  • Friends in Chat
  • Solar System
  • Snapscore change
  • Peek a peek
  • Replay your own Snaps
  • Snap modes
  • App icons
  • Snapstreak restore
  • Snapchat+ badge
  • Story view notifications
  • Snapstreaks reminders
  • Instant streaks
  • Customize my Map
  • Show pet in chat
  • Extended Best friend list
  • Lightning Snaps
  • Home tab
  • AI Creative Tools
  • AI Captions
  • Edit AIโ€™s bio
  • Custom Chat color
  • Snapscore multiplier
  • Story rewatch count
  • Story boost
  • Custom story expiry
  • Replay again
  • Custom ringtone sounds
  • Custom notification sounds
  • Premium profile backgrounds

Final Thoughts on Setting Up Your Account

All these are the details about how to set up a premium Snapchat account. In conclusion, upgrading your profile promises to deliver ultimate benefits, which could be impossible otherwise.

You can enjoy several ergonomic features like story boost, custom app icon and wallpaper, story rewatch, Bitmoji backgrounds, priority story replies, and compelling profile backgrounds.

Moreover, you can create one for your brand and monetize it to capture the audience and earn solid revenue. Thatโ€™s all about this guide. Stay tuned for more information!

People Also Ask

What does Snapchat Premium do?

Snapchat Premium offers exclusive features like custom app icons, new chat wallpapers, and early access to experimental features.

How can you tell if someone has Snapchat Premium?

If a user has Snapchat+, their profile will display a special badge indicating their subscription. However, enabling or disabling this badge is optional.

How do you know if someone has Snapchat Premium?

The easiest way to tell if someone has Snapchat+ is to check their profile for a Snapchat+ badge, but keep in mind that users can choose to hide it.

Does Snapchat Premium show who viewed your profile?

No, Snapchat Premium does not allows user to see who viewed their profile.

Does Snapchat Premium show who viewed your location?

No, Snapchat does not notify users about who views their location on Snap Map.

Fawad Malik

Fawad Malik is a digital marketing professional with over 13 years of industry experience, specializing in SEO, content strategy, and online branding. He is the Founder and CEO of WebTech Solutions, a leading digital marketing agency committed to helping businesses grow through innovative digital strategies. Fawad shares insights on the latest trends, tools, guides and best practices in digital marketing to help marketers and online entrepreneurs worldwide. He tends to share the latest tech news, trends, and updates with the community built around Nogentech.

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