What We Can Learn About Brand Names From 5 Successful Businesses

Ever wondered why some brands, upon hearing their names, instantly transport you to a world of certain emotions, memories, or even cravings (here’s looking at you, Coca-Cola)? That’s the power of a solid brand name! 

Imagine the year is 1976, and two Steves are brainstorming a name for their innovative tech startup. They land on “Apple,” inspired by a summer afternoon. Just like that, the tech world would never be the same again. 

That’s because the name of a brand isn’t just a name. It’s the first impression, the opening note of a brand’s symphony. This article will take a look at what we can learn about brand names from some of the best in the biz. 

The Role of a Strong Brand Name in Today’s Market

Imagine launching a product that’s innovative, well-researched, and brilliantly marketed. But here’s the kicker — its name sounds like the noise a deflated balloon makes. Buzzkill, right? A strong brand name isn’t just a label; it’s a statement. It’s what sets apart a “soda” from a “Pepsi.” 

With the digital age exploding and businesses vying for attention left, right, and center, your brand name needs to pop, dazzle, and be unforgettable.

If you’re sweating bullets thinking about how to coin that perfect name, don’t worry. Modern solutions like a brand name generator can whip up catchy names quicker than you can say “brand-tastic”! Such tools blend creativity and strategy, ensuring your brand doesn’t just blend into the background noise but stands tall, proud, and resonant.

1. Apple


Now, let’s turn the spotlight to Apple. Nope, not the fruit, but the tech behemoth that’s made the world ‘Think Different.’ Simplicity was their mantra. Instead of going for jargon or tech-heavy names, they chose a universal, easily recalled word. And guess what? It worked wonders! 

Apple’s name exudes innovation without being intimidating. It’s a name that appeals across cultures, languages, and age groups. 

Moreover, the choice of a typical word made the brand approachable, yet its products scream premium. They effectively turned the everyday into something extraordinary, showing businesses worldwide that sometimes, less truly is more.

2. Nike

Did you ever lace up your Nikes, feeling just a tad more athletic, channeling your inner sports superstar? That’s no accident. Nike’s brand name isn’t just about shoes; it’s about victory! 

Named after the Greek goddess of victory, this brand literally has winning embedded in its DNA. “Just Do It” isn’t merely a slogan; it’s a rallying cry. 

It’s incredible how a simple brand name inspired by mythology can resonate on a global scale, urging us all to push our limits. So, the next time you wear those Nikes, remember you’re not just putting on shoes; you’re wearing a legacy of triumph.

3. Starbucks

Coffee lovers, gather ‘round! Who doesn’t feel excited at the sight of that familiar mermaid logo? Starbucks, named after a character from Herman Melville’s “Moby Dick,” isn’t just a coffee brand; it’s a mood. It’s Sunday morning coziness and late-night study sessions. 

This literature-inspired name wasn’t about coffee beans or brewing methods; it was about adventure and discovery. They created an experience that goes beyond sipping a beverage. By choosing a name that evokes stories and far-off places, Starbucks beckons each of us into a world of maritime tales, all while we enjoy our favorite brew.

4. Amazon


Amazon began its journey as an online bookstore but dreamt far bigger than just tales and tomes. 

Named after the massive Amazon River, the brand signaled vastness and endless possibilities right from the get-go. It’s not just about shopping; it’s about exploring a vast digital landscape with treasures everywhere. 

By choosing a name that symbolized breadth, depth, and diversity, Amazon promised that no matter what you seek, the odds are that they’ve got it. It’s a masterclass ensuring your brand name leaves room for evolution and expansion.


Who would’ve thought that two Danish words, “leg godt” (or “play well”), would transform into a universal call for creativity? LEGO, the tiny plastic bricks that have inspired architects, filmmakers, and dreamers worldwide, encapsulates the spirit of creation. 

The genius behind LEGO’s name is in its dual meaning. While its roots trace back to those Danish origins, it’s also Latin for “I assemble.” LEGO is a testament to tactile creativity in a world dominated by screens and digital wonders.

Names That Echo Eternally

A brand name isn’t a mere label; it’s an emblem of legacy, aspiration, and identity. From the vastness of Amazon to the playful spirit of LEGO, these brands narrate tales of innovation, daring, and inspiration. 

Remember that your brand’s name holds power as you embark on your entrepreneurial odyssey. Choose wisely, and who knows? Your brand might be the next story told across generations.

Tips and Strategies: Crafting a Brand Name That Resonates

So, you’re feeling inspired by these titans of industry and itching to carve out your own space in the market. But where to begin? The foundation of your brand starts with its name. Here are some tips and strategies to ensure your brand name packs a punch and leaves an indelible mark.

Align with Your Brand Essence

  • Your name should reflect the core values and mission of your brand. Are you all about sustainability? Speed? Luxury? Make sure your name communicates this.

Be Easy to Remember

  • Short, snappy names often work best. Think about some of the most iconic brands: Apple, Nike, Tesla. They’re not only easy to say but also easy to remember.

Test the Waters

  • Before fully committing, float the name to some friends or potential consumers. Gathering some initial feedback can save you a lot of trouble.

Keep Future Expansion in Mind

  • Opt for a flexible name to allow your business to grow and diversify, just like Amazon did.

Use the Right Tools

  • Modern solutions like a brand name generator can give you a running start but don’t solely rely on them. These tools are excellent for brainstorming, but always apply your strategic thinking.

Check for Trademarks

  • Last but not least, run a trademark check. The last thing you want is a legal tangle before your brand gets off the ground.

With these tips and strategies up your sleeve, you’re well on your way to creating a brand name that resonates and stands the test of time. Just like Apple, Nike, and the other iconic brands we’ve discussed, your brand has the potential to become synonymous with the qualities that make it unique. So make your mark and create a name that echoes eternally.

Brian Wallace

Brian Wallace is the Founder and President of NowSourcing, an industry leading content marketing agency that makes the world's ideas simple, visual, and influential. Brian has been named a Google Small Business Advisor for 2016-present, joined the SXSW Advisory Board in 2019-present and became an SMB Advisor for Lexmark in 2023. He is the lead organizer for The Innovate Summit scheduled for May 2024.

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