Digital content is definitely the way it’s heading in 2023 and has become a prominent form of marketing and promotion for businesses both old and new. If you’re not embracing digital content and technology in general, then you risk falling behind with those companies who are unwilling to adapt to change.
Of course, the world is constantly developing and changing, perhaps a lot faster than many of us may have anticipated. Nowadays, we’re seeing augmented reality and Artificial Intelligence already being used beyond just the initial conception.
With that being said, everything you can do to improve your company’s digital content in 2023, is worth doing. Here are some top tips to maximize your online content to help grow your business successfully.
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Update your Website
Updating your website is the first step when it comes to improving your company’s digital content. It’s the face of your business after all and if you’ve not updated it in a while, chances are it’s going to look pretty outdated in comparison to the rest of the websites and content on the internet.
Yes, that means website designs that are perhaps 3-5 years old, may already be lacking in the new technology and features you could be taking advantage of for your website.
With that being said, consider working with a designer who will be able to make tweaks and changes to your company site as and when it’s needed. You may want to bring in experts every so often to audit the site and consult on what might be a good addition or change to your website to really help improve its performance.
Updating your website is just like updating the interior of a business premises. It’s creating an impression and for many, a first impression of the company itself.
Understand Who Your Target Audience Is
Who are your target audience? This is something to be mindful of because who you might believe it to be, could be completely different. That means you’re wasting precious marketing budgets on reaching audiences who are simply not interested in what you have to say or sell.
Having knowledge of your target audience is something that is necessary for creating the content that they’ll engage with. For some businesses, they will create buyer personas that segment the audience they have into individual profiles. After all, your audience might be made up of different age groups, backgrounds, and interests.
By segmenting your audience, it gives you a great opportunity to delve deeper into the world of your customers, to see where you could improve and enhance your marketing efforts. Don’t neglect to do the research on your audience, especially if you’re struggling to engage with them currently.
Focus on SEO Efforts
SEO or search engine optimization as it’s known, is a great method of building your company’s awareness online. It’s what search engines use to track the legitimacy and value of a website or webpage.
There are plenty of best SEO practices that you could use to help your business grow from strength to strength digitally. With that being said, if you’re willing to put in the time for SEO in-house, then here are some top tips for improving search engine optimization on your site:
- Delete zombie pages – those that aren’t performing well
- Update any old pages that are bringing in viewers
- Do keyword research for content and use them in the right places
- Add internal links to keep users on the site for longer
- Use alt text on images for access needs
There are plenty of SEO efforts that you could be making for your business, so with that being said, make sure you’re incorporating them into your digital strategy for 2023.
Get Yourself On All Social Media Platforms
Social media continues to be helpful for all businesses. Of course, there are some businesses that don’t really require social media but may still need some form of digital technology within the business operations.
If your business could benefit from social media platforms, then it’s worth investing your time in some of the platforms readily available. Even simply claiming your brand name on these platforms is beneficial, even if you don’t plan to use the platform itself, to begin with.
There are lots of social media platforms cropping up, with the OGs still sticking around. From Instagram, Twitter, Facebook, and YouTube, you’ve got plenty of scope available.
Do Outsourcing To Help Maximize Output
Chances are, your business is bending over backward just to exist in this current climate, let alone doing all of the additional work to promote your business successfully.
Sometimes, a business requires a bit of extra help when it comes to managing all of the social media content and content in general that requires churning out to stay relevant.
With that being said, one consideration to make is outsourcing these services in order to maximize the output you’re looking to achieve. Think about what services you do need and what agencies might work best for your business.
For example, you might just need a scheduling team to help churn out the content you’ve already created. For other businesses, it might be a case of creating the content, editing, and churning it out on social media feeds.
Make It More Accessible With Captioned Content
Accessibility is an important attribute for your content, especially in this day and age where there’s really no excuse. There’s still a large portion of websites online that don’t cater to access needs and that isn’t great.
Being able to offer captioned content whereby you add text to video, is a useful way to ensure that everyone who wants to engage with your content is able to do so with ease. It doesn’t take much more in the way of effort.
While it helps engage with your whole audience, it also means your website and content are going to be rated more valuable and insightful by the search engines. It’s a win-win situation, which is why it’s hard to understand why some businesses simply don’t make the effort.
Focus On A Customer-Centric Experience
In the year 2023, it’s all about making your content, customer-centric. A customer-centric experience is an experience of the business that exists solely around your customers.
Consider what efforts your business could be making to better your customer’s experience online. A good way to do this is by gathering feedback from your customers directly to understand what might be missing from the content you’re creating.
Ask them directly what they’d like to engage with and what is likely not being given to them that might otherwise be offered to them via your competition.
Provide Valuable And Educational Content For Your Audience
Valuable and educational content is not only for the benefit of your audience but also to boost your presence on the search engine results pages. When it comes to churning out content, make sure you’re considering the value it’s bringing, rather than just focusing on the quantity of content you’re putting out on a daily or weekly basis.
Value and high engagement potential are certainly what’s more beneficial than content that’s not really been thought through. Again, use the feedback you’ve got from your customers on what content is best for them to receive and engage with.
Try Making Use Of Paid Advertising
Paid advertising is a great way to help maximize your business potential when it comes to digital content. After all, you put in all of that effort to get the content seen, only for it to get lost in the noise when it’s posted organically.
Of course, organic content is still worthwhile to post but it should be partnered up with paid advertising too. Paid advertising is something that many businesses use to get their content seen. Thankfully, when it comes to digital advertising, it’s a lot more affordable and financially accessible than other traditional forms of media.
Therefore, it does give more businesses of a smaller size, an equal fighting chance of getting their content seen by the audiences they’re trying to convert to customers. There are plenty of methods when it comes to paid advertising whether that’s via Google and other search engines to social media platforms.
Ensure Your Site Is Mobile-Friendly
Finally, it’s important to ensure your site is mobile-friendly. This is important because if it’s not, then you’re likely going to find that your potential to reach audiences is going to be somewhat diminished. With that in mind, think about what you could do when it comes to making your site more mobile-friendly.
With mobile devices being one of the most commonly used devices for browsing the internet, not making your site mobile-compatible is like shooting yourself in the foot!
You might even want to introduce a mobile app version of the site so that you can reach even more customers both nationally and internationally.
There are many great ways in which you can elevate your digital content going forward. Make sure to use these tips to maximize the potential it can bring for your business this year.