Searching for an agency that helps you with auditing your website? Then we are here to help you. It would be like operating a vehicle while wearing a blindfold if you began your SEO journey without first reviewing your website.
SEO audit is the first and initial process that determines which type of improvements you need to bring to your website. It also demonstrates how to improve your online visibility and rankings.
This process is made simple and efficient by working with an SEO agency. They have the know-how and resources to thoroughly examine your website. Working with them will make it obvious to you what is and is not working.
In this article, I am going to discuss some important things you need to know about conducting an initial SEO audit with the help of your SEO agency. Let’s start.
What is an Initial SEO Audit?
An initial SEO audit is an evaluation of a website’s search engine optimization condition. SEO agencies conduct an initial audit in order to see how well-optimized the website is.
They note down both weak and strong points of the site’s SEO status. These points are important for constructing further strategies of optimization. An agency focuses on a number of different factors when it comes to the initial audit. These factors include:
- Technical SEO health
- On-page and off-page elements
- Backlink profile
- Website design
- Content quality
Why Does Your Website Need an SEO Audit?
It is important to check whether our site is in good and healthy condition or not. A technical SEO audit helps determine if the website requires further improvements. Over time, websites may experience issues that cause them to lag or become confusing to search engines.
By identifying these issues early through a technical SEO audit, you can address them before they negatively impact your online reputation.
Why Work with an SEO Agency for Your Audit?
A Seo agency does a site audit to check the things that you miss in your website building work. Agencies are usually more experienced in the field of Search Engine Optimization. They provide detailed audit reports and point out strengths and weaknesses in detail.
They also assist in developing a clear plan to enhance the SEO of your website and provide straightforward explanations of their findings.
Key Steps to Conduct an Initial SEO Audit with Your SEO Agency
1. Checking Website Performance
An SEO agency’s responsibility is to check your performance and functions on multiple devices. A website which have less speed works slowly on users’ devices. Make sure that your website works properly on all platforms to maintain consistency in Google search results.
2. Reviewing On-Page SEO
When the agency checks your content and the keywords you used, its experts assess whether important keywords are used properly or not. The use of keywords on header or footer pages is also reviewed.
Through keyword clustering, they ensure your keywords are organized strategically to enhance relevance and search visibility. They also make sure that your content is accurate and easily readable. By taking this step, you can ensure that your pages are in the same language as your potential visitors.
3. Inspecting Technical SEO
Technical SEO is comparable to your website’s engine. Your company will assess how easily search engines can navigate and comprehend your website.
This entails checking files for errors, such as robots missing sitemaps or broken links. Resolving these problems speeds up the process by which search engines locate and index your pages.
4. Analyzing Backlinks
Links pointing to your website from other websites are known as backlinks. The quantity and quality of these links will be examined by your SEO firm.
Wrong backlinks make the site’s position bad, and accurate backlinks make the site worth good. Understanding this enables your agency to make further strategies for better link-building.
5. Comparing Competitors
Lastly, your agency will evaluate your website against those of your rivals. This helps you identify areas where you can improve and demonstrates what your rivals are doing well. It’s a method to guarantee that your SEO approach keeps you ahead of the competition for attention.
How an SEO Agency Helps Simplify the Audit Process?
Conducting an initial SEO audit on your own may seem difficult. Your SEO company can help make the process simpler and more efficient in this situation. Here are some ways that hiring professionals can streamline your SEO audit and maximize your results.
1. Using the Right Tools
SEO companies have access to strong SEO tools that enable them to swiftly and thoroughly examine your website. These tools check for broken links, keyword usage, and site speed, among other things. Rather than wasting hours attempting to determine the issue, your agency’s tools deliver precise data quickly.
2. Providing Detailed Reports
Your SEO firm doesn’t just provide you with a vague list of issues following the audit. They use straightforward language to explain each issue.
A detailed report outlining the issues and their causes will be provided to you. This enables you to assess the health of your website without having to be an SEO specialist.
Steps to take after SEO Audit
1. Collaborate on an Improvement Plan
Based on the audit, your SEO agency will help you in developing a well-maintained strategy. These plans define what needs to be changed. Working together makes sure that you are making improvements without facing problems.
2. Schedule Regular SEO Audits
Planning SEO audits with a regular interval will help you check for new adjustments to changes in search engine guidelines. Keeping a daily audit plan with the help of your SEO agency will bring your website to the Google search results and make it healthy.
3. Track Your Progress Over Time
In this after audit process, you can keep an eye on whether your progress is going on good or needs some improvement. The overall process will take a while to show results.
So, be patient and keep monitoring the strategies. If you don’t get the required results after a while, reach back to the agency and create new plans of working.
Conclusion
An initial SEO audit is the first step towards making your website well-optimized and ranking it in higher search engine results. An experienced SEO agency can help you conduct this audit in detail. These agencies have experts who check different factors of your website, such as content quality and backlink profile.
After conducting the audit, the agency provides a detailed report of both negative and positive points in your website. By using these reports and analyses, you can create a decent SEO strategy and apply it to get your required results.
