The start of a new year is always the perfect time to start reflecting on how business is going and setting some goals for the months ahead. Naturally, every small business owner will be looking for ways to level up and take their company a step further in 2023.
How to Level Up Your Small Business in 2023
But knowing how exactly to achieve the growth you’re looking for isn’t always simple. Depending on which area your business might be lacking in, there are countless factors that could be addressed and improved.
If you’re unsure, here are a few places to start looking.
First of all, looking into digital integration will do wonders for your efficiency. Think automation of time-consuming tasks and simplicity when it comes to managing multiple business functions across one platform.
On top of this, a continuous integration (CI) approach will allow for smooth and constant development and growth, which means that your workflows will be ever-improving and your company ever more efficient.
Brand visibility plays a huge role in business growth and expanding your customer base. A great way to get your brand’s name out there is to start participating in networking events.
Be on the lookout for business-related events or networking events that cater to your specific industry. Often, networking events will allow businesses to put up a stall to promote your business, provide opportunities for talks and seminars or even just allow you to connect with other business owners you might be able to collaborate with in some way.
Hire the Right People
Teamwork makes the dream work – we all know it’s true and yet so many business owners fail to put the required time and effort into building the ultimate staff base. Having a solid team is the foundation for all of the growth you wish to see in your business.
When you have skilled, qualified, and hardworking employees, half of the battle is already won. You’ll be able to trust your team with important tasks and focus your own energy on bigger, more important projects that will contribute to your overall growth and success. Make sure your hiring process is an intensive and well-thought-out one.
Invest in Better Software
As a start-up, you might not have invested much in business software, and this might be the time to do so. By spending a little money on good, useful software, you can easily automate and manage sales and customer-related tasks, as well as HR and payroll functions and so much more.
If you’ve been handling it all yourself, look into what you might want to invest in, and if you’ve been using free or cheap software, consider a few upgrades in 2023 to make your life easier.
Improve Your Workplace Communication
Communication is everything: in relationships, friendships, and businesses alike. Sometimes, to see growth and improvement in your company, all you really need to focus on is improving your various communication channels.
This could look like implementing a weekly meeting with your team or getting set up on a great collaborative communication platform like Microsoft Teams or Slack where you can communicate freely and easily. Make sure that your staff feels safe and free to communicate openly with you about issues and ideas.
Pay Attention to Customer Service
The customer gets the final word, no matter what. Their opinion of your business is what will drive customer retention, growth, sales, and more – all the markers of your success, so clearly their experience is pretty important.
Working on your customer service skills can do wonders for the performance of your business and overall customer satisfaction. Take and use customer feedback, make interactions more personal, and even use your website and social analytics to get a better understanding of your customer’s needs and wants.
Look at Your CSR Efforts
Looking inwards and focusing on your values might not sound like a productive plan to grow your business, but you’d be surprised by what an impact CSR can have on the success of a company.
Customers and brands are more inclined to align themselves with businesses that match their own values, or even just businesses that are particularly vocal about what they stand for and why. Recognise the impact of your business on your local community and the greater environment and show what you’re willing to do about it by making a positive contribution.
Push Your Socials
In 2023, make sure that your social media strategy is front of mind. Social media marketing has become one of the largest growing strategies for businesses of all sizes and making your mark on the online community could generate serious growth for your company.
Start designing eye-catching content to post and engage with your audience. Social media allows businesses – especially smaller businesses – the opportunity to really connect and nurture relationships with their customers, so use this to your advantage.
Diversify Your Offerings
First of all, keep in mind that it’s important to “stay in your lane” when it comes to business. Branching out into unrelated products or services wont necessarily do anything positive to build your brand. That being said, however, it could be a good idea to diversify your offerings and branch out into other, similar products and services.
Once you’ve found success with your main product or service, test the waters by offering something similar or related to your biggest successes.
Clearly, there is a lot of opportunity for change, no matter what type of business you’re running or where you’re at in terms of performance. Taking some time to reflect at the end of 2022 will help you determine where you might be lacking, and where you can put some extra thought and effort in the new year ahead.
Prioritising research, reflection and some financial investment into your company will help you to see the growth you’ve been dreaming of and reach some big goals over the next twelve months – as long as you commit yourself to doing the work.