Sniffie – Pricing Automation & Optimization for E-Commerce & Retail [Review]

Sniffie is a tool designed for pricing automation and optimization in the realm of e-commerce. It offers businesses a set of approaches to set prices for their products or services, aiming to achieve competitive advantage and maximize profitability. In this highly competitive landscape, an effective pricing strategy can make a massive difference between the success and failure of an online business. Every pricing decision can immediately affect your eCommerce store’s profits and bottom line. This is why having the right pricing strategy for your online store or eCommerce business is essential to escape your business, get more sales, and grow your profits efficiently.

What is Sniffie?

Sniffie is an online price monitoring, automation, and optimization software solution for eCommerce and retail businesses. Since the price of a product may vary on several online stores and websites, it can help you monitor the prices of a product to end up with an effective pricing strategy for your development. The price monitoring and automation software uses an AI-based system that collects pricing data from different stores for products available in the market. With data from it, online businesses can develop profitable pricing strategies for different products and change marketing policies accordingly to generate more profits.

Sniffle is a Finland-based Software Company that can do wonders for eCommerce and retail companies by helping them create profitable pricing plans. Along with monitoring and optimizing pricing structures, Sniffie also helps eCommerce businesses automate their product pricing procedures. By using Google shopping feed, the pricing software enables businesses to reprice products to increase their profit margins.

Useful Features of Sniffie

Sniffie has several valuable features that eCommerce business owners cannot ignore. Have a look:

  • The software tracks and monitors product prices on e-commerce websites and online stores. As a result, companies can easily track and monitor competitors’ prices with the help of its AI-based price monitoring system.
  • This is a modern price-tracking platform with an easier-to-use dashboard and features.
  • Sniffie also helps with market research, data analysis, dynamic pricing, etc.
  • The software helps you set competitive pricing for your products based on competitors’ pricing.
  • Profitability analysis and direct marketing strategy are valuable features of this pricing software.
  • Numerous businesses have achieved remarkable results by implementing this tool. Case studies and success stories highlight how it has boosted their profitability and competitive edge.
  • It seamlessly integrates with popular e-commerce platforms, making it easy to incorporate into your existing workflow.

Pros of Sniffie

E-commerce businesses and retail organizations can increase their overall growth by using the following software advantages.

  • The software has a sleek user interface that is very easy to use. Everyone can use this pricing solution with no technical expertise required.
  • Sniffie helps businesses of all types understand price elasticity and reprising methods easily to set competitive prices for their products.
  • The software is designed to help businesses with automated price reports and updates regularly.
  • It provides pricing data from several websites and stores with greater accuracy.
  • The support team is always there to respond to customer queries and problems.

Cons of Sniffie

The software also comes with some cons that are given below:

  • Some product codes don’t match competitors’ websites or stores when gathering product pricing from different websites. In this situation, the software may be unable to track accurate pricing details.
  • An organization or retail company may need to upgrade some parts of its systems as new integrations are required for successful data tracking in some cases.
  • Since Sniffie comes with premium plans, startups may be unable to use this pricing monitoring and optimization software due to a lack of budget.

Sniffie Pricing Plans

Sniffie price monitoring and automation software come with different pricing plans for businesses to sign up for individual needs.

Price Monitoring

In this plan of Sniffie, users can enjoy features like real-time price monitoring, product matching, and price comparison on different domains. The plan allows them to check prices for up to a hundred products on five other stores or websites. The program can be subscribed for €489 per month.

Price Monitoring

Pricing Automation

The pricing automation plan costs €989 per month. This plan allows a company to automate pricing for 1000 products. Furthermore, the company can also create and share a dashboard with its team. The plan is suitable for large eCommerce stores and companies.

Price Optimization

This plan is for beginners. This Sniffie plan costs €489 monthly and allows users to add 25 products for price optimization and repricing.


The features mentioned above, advantages and disadvantages, can help you decide whether to use Sniffie for your eCommerce business. This pricing monitoring and optimization software has some drawbacks. It can help you improve overall business growth and revenues by developing better product pricing strategies. Its automation and optimization capabilities can transform your pricing strategies, leading to increased profits and a stronger competitive position.


1. Is Sniffie suitable for small businesses?

Absolutely! It offers pricing plans tailored to businesses of all sizes, including small startups.

2. What pricing strategies does Sniffie support?

Sniffie supports various pricing strategies, including dynamic pricing, competitor-based pricing, and more.

3. Can I try Sniffie before purchasing?

Yes, Sniffie offers a trial period to experience its benefits before committing.

4. Is Sniffie compatible with my e-commerce platform?

The tool seamlessly integrates with many popular e-commerce platforms. Check their website for specific compatibility details.

5. How does Sniffie ensure data accuracy?

Sniffie employs advanced algorithms and data validation processes to ensure the pricing data’s accuracy.

Noman Sarwar

Noman Sarwar is highly experienced in creating engaging content that adds real value to a blog, website or brand. He is creating content for multiple niches like technology, SEO, Marketing, Health, Education and Career Development etc. Let the right words be offered to the audience in a great way that has the potential to ensure success and get something you are looking for.

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