iPhone 17 Release Date – Rumors, Price, and Upgraded Features

iPhone 17 release date: iPhone 17 is expected to be announced in September 2025. Apple’s new product announcement event is rumored to be held on Tuesday, September 9, 2025, according to Forbes. While there is a wait for an official announcement from Apple.

The iPhone 17 lineup is expected to include the standard iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and a new “Air” variant, with the iPhone 17 Plus model being phased out.

While these dates align with Apple’s typical release pattern, they are based on leaks and are not officially confirmed.

Apple is expected to announce the iPhone 17 lineup during its September 2025 event. According to reports from Forbes, the reveal is likely to happen on Tuesday, September 9, 2025.

• Announcement: Around September 9, 2025
• Pre-orders: Likely start September 12, 2025
• Launch: Expected September 19, 2025

For the iPhone 17 series, Apple is about to introduce four models:

• iPhone 17 – The standard model
• iPhone 17 Air – A brand-new, ultra-thin replacement for the “Plus” version
• iPhone 17 Pro – Premium performance and features
• iPhone 17 Pro Max – The top-of-the-line flagship

The addition of the iPhone 17 Air is especially exciting, as it’s expected to be the thinnest iPhone Apple has ever made.

To understand what’s coming with the iPhone 17, it helps to look back at Apple’s past iPhone launches.

1. September is always iPhone Month

Looking back:

• iPhone 13 → Announced Sept 14, 2021 → Released Sept 24
• iPhone 14 → Announced Sept 7, 2022 → Released Sept 16
• iPhone 15 → Announced Sept 12, 2023 → Released Sept 22
• iPhone 16 → Announces Sep 9, 2024 → Released September 20

From this pattern, it’s almost certain that iPhone 17 will launch in September 2025.

2. Apple Loves a Tuesday Reveal & Friday Release

Apple has a formula:

• Keynote events are almost always on a Tuesday.
• Pre-orders start that Friday.
• Phones officially go on sale the next Friday.

This means the iPhone 17 announcement is likely on Sept 9, 2025 (Tuesday), pre-orders on Sept 12, and release on Sept 19.

3. Naming Strategy Predicts the “Air” Model

Past trends show Apple isn’t afraid to shake up its lineup:

• iPhone 6 introduced the Plus model.
• iPhone X broke the naming tradition entirely.
• iPhone 14 removed the Mini and introduced the Plus again.

For iPhone 17, leaks suggest a brand-new “iPhone 17 Air”, replacing the Plus. Just like the iPad Air and MacBook Air, this could be Apple’s way of highlighting thinness and portability.

Apple has not officially announced the price of the iPhone 17. However, based on rumors and reports, here are the anticipated starting prices for the different models:

• iPhone 17: Expected to start between $799 and $849. Some rumors suggest a starting price of $899, which is the same as the iPhone 16 Plus.
• iPhone 17 Pro: Rumors point to a starting price between $999 and $1,049.
• iPhone 17 Pro Max: Starts between $1,199 and $1,249.

However, some reports indicate that new tariffs from Trump (US President) and rising component costs could affect the final price, potentially leading to a $50 price increase on some models.

• All models may feature 120 Hz ProMotion displays, due to LTPO tech, bringing smoother visuals to the base lineup.
• iPhone 17 Air is expected to be ultra-thin (~5.5–6 mm) and lightweight.
• Rumored A19 chip, with “Pro” versions having more advanced performance.
• Strong emphasis on camera upgrades (e.g., 24 MP front camera, up to 48 MP telephoto), design refreshes, and new color variants.
• iPhone 17 Air may utilize an Apple-designed 5G modem and potentially Wi-Fi 7, while Pro models retain different materials and cooling systems.

If history repeats itself, the iPhone 17 release date will be September 19, 2025, with pre-orders starting September 12. Apple’s event will likely take place on September 9, where we’ll finally see the new models.

With a brand-new iPhone 17 Air, smoother displays, a thinner design, and huge camera improvements, Apple is setting the stage for one of its most exciting launches yet.