Running a business today isn’t just about having a great product or service; it’s about knowing how to thrive in the digital world. Every company needs a plan to reach customers. Digital channels work well for this.
As mentioned on HubSpot, 63% of consumers prefer to find information about brands and products on mobile devices using different digital platforms like search engines and social media apps. This is the reason being visible online across different digital channels is essential to stand out.
Some business owners do this work themselves. Others team up with pros for their work in digital marketing.
In this blog post, I have listed some practical digital tips that can give your business the boost it deserves.
6 Best Digital Tips for Business Growth
1. Optimize Your Website for Search Engines
Your website is usually where people find you first. Search engines need to understand your site. Then they can show it to the right people.
Start with clear page titles. Write them so people know what each page does. Use keywords naturally in your text. Don’t stuff them randomly. That looks bad and doesn’t work anymore.
Speed matters a lot. Sites loading in under three seconds keep people around. Compress images. Drop plugins you don’t really need. Mobile users hate waiting.
Create pages for each thing you sell or do. More pages mean more ways for people to find you. Got a physical location? Add that info to your key pages. Local searches bring in tons of business.
2. Use Social Media to Connect with Customers
Social platforms let you build genuine relationships over time. Pick one or two where your customers actually hang out. Don’t try to be everywhere at once. That just burns you out.
A B2B company might focus on LinkedIn. A clothing store probably wants Instagram. Different crowds use different apps.
Here’s what works for staying visible:
- Post regularly: Three times a week beats posting ten times one week and then nothing for a month.
- Share useful stuff: Tips related to what you do. Behind the scenes peeks at your work.
- Reply fast: People comment or message you? Get back to them quickly.
- Run simple contests: Get people engaged and talk about your brand.
- Repost customer content: Do they share photos with your products? Share those with credit.
Most adults check social media every day, according to Pew Research Center data. Your customers are there. You should be, too.
Quality beats quantity here. One good post works better than five rushed ones. Focus on stuff people want to see and share.
3. Create Content That Adds Real Value
Blog posts show people you know your stuff. They give folks reasons to visit your site. Write about problems customers ask you about all the time. Explain things in normal words.
Different formats work for different goals:
- Blog articles: Answer common problems. Keep them between 800 and 1,500 words.
- Short videos: Show your products in action. Teach people something useful. Phone videos work fine for most businesses.
- Email updates: Send these monthly or every two weeks. Include special offers or early access to new stuff.
- Visual content: Infographics get shared more. Break down tricky ideas into simple graphics.
Videos do really well right now. Keep them under two minutes though. People scroll fast on social media. Their attention spans are short.
Email still works despite being old school. Just don’t spam people. Send too many emails and they’ll unsubscribe fast.
4. Track Your Results and Adjust Your Strategy
Numbers tell you what works. What wastes time shows up pretty quick too. Google Analytics is free and tracks your website traffic. Check which pages people visit most. See where they come from.
Social apps have built in stats. Look at these every week. Maybe videos get more shares than photos. Maybe people engage more in the morning. Small changes based on real data make a big difference.
Set goals you can actually measure. Want 50 new email subscribers this month? Track that. See how many people click your post links. Compare this month to last month. Day to day numbers bounce around too much.
The Small Business Administration has solid guides on tracking marketing performance. Check those out if you need more help.
Stop doing things that don’t work. Double down on what does. Sounds simple but lots of businesses skip this step.
5. Make Mobile Experience a Priority
Over half of your traffic comes from smartphones and tablets now. Your site needs to work great on small screens. Test everything on different devices.
Mobile users want different things than desktop folks. They need quick info. Your hours. Your location. Put that stuff up front.
Pay attention to these mobile basics:
- Big tap targets: Buttons need space. Tiny ones frustrate people and they leave.
- Readable text: Nobody should zoom to read. Use at least 16px font for body text.
- Short forms: Ask for less info. Make phone numbers tap to call.
- Fast images: Mobile networks are slower. Shrink those image files way down.
- Easy contact: Put your number at the top of every page. Make it clickable.
People browse on phones during breaks or while commuting. Quick load times matter even more here. Cut anything that slows you down.
6. Keep Showing Up Consistently
Digital marketing works best long term. You can’t expect instant results. Search rankings build over months. Social followings grow slowly. That’s just how it goes.
Make a schedule you can stick with. Maybe three social posts weekly. One blog article monthly. Start there. Grow it later when you see what works.
Check your plan every three months. See what needs tweaking. Digital stuff changes constantly. Stay flexible. Try new features when platforms add them. Test different approaches with your crowd.
Are the businesses winning online right now? They keep showing up. They adjust based on results. Simple as that.
Final Thoughts
Boosting your business with digital tips isn’t about doing everything at once; it’s about choosing the strategies that align with your goals and audience.
Start with the basics: a strong online presence, smart use of data, and automation. Then, layer in advertising and relationship-building to keep your growth sustainable.
