When used effectively, digital marketing services help businesses stand out from the competition. One of the most effective tools that companies can take advantage of is programmatic advertising, which facilitates the buying and selling of ads. Thanks to its efficiency, businesses get a better return on their investment and achieve more precise targeting. However, you do need a reliable marketing partner for it to work.
In this blog post, I have listed the 5 best white-label marketing platforms for businesses of all types. These are selected based on the following criteria:
- Recognition in the industry and experience
- Selection of programmatic tools and capabilities
- Effective reporting and detailed analytics
- Customization opportunities
- Reasonable pricing and its transparency
- Ongoing support for clients
5 Best White-Label Marketing Platforms
Here is the list of top white-label marketing platforms that cater specifically to programmatic advertising:
1. Attekmi
Attekmi is one of the top programmatic advertising platforms, known for its personalized approach to clients and ease of use. This AdTech agency was founded in 2018 and works from its headquarters in Kyiv, Ukraine.
Attekmi’s team is committed to innovation in programmatic advertising and can meet the demands of businesses in different fields. The agency offers a wide range of ad exchange tools and can customize an ad exchange platform according to your requirements. You can choose from several options (AdEx Basic, AdEx Plus, AdEx Enterprise & White Label Adex) depending on how advanced you need an advertising exchange solution to be.
Attekmi can create and personalize demand- and supply-side platforms for businesses across all industries. The agency offers all the essential programmatic advertising features, including targeting and filtering customization, different QPS plans, fraud prevention, reporting, analytics, etc. What is more, you can also benefit from AdOps and AdTech training services for your company’s team.
The agency has helped over 150 companies over the years in various industries. Some prominent names include Mobupps, Phonder, and StreamKey.
The company has received several awards, including the Titan Business Awards 2024 (Customer Service) and The Wires Awards 2024 (Best Client Services Team), among others.
2. Upgrow
Another agency we should mention is Upgrow. Founded in 2018, this company offers a range of digital services, but a major emphasis is on programmatic advertising. Upgrow is headquartered in San Francisco, California, but their team works on an international scale.
When it comes to programmatic ad services, the agency offers real-time bidding, cross-channel campaigns, in-depth performance tracking, and dynamic creative optimization. Upgrow manages to achieve its results by engaging specific audiences.
The clients the agency has worked with over the years include Hello Fresh, Alooma, SingleStore, and others. As for the industries, the team is ready to help businesses in education, B2B, healthcare, finance, and more.
3. Rocket Agency
Rocket Agency is definitely a digital marketing company that you should know about. Established in 2017, the company boasts a team of over 50 experts who deliver results in programmatic advertising.
This Australia-based agency makes complex processes more simple for their clients. Rocket Agency customers benefit from effective audience segmentation, dynamic creative optimization, real-time analytics dashboards, and a customized approach to campaign building.
The agency is a Google Prime Partner, which is always a sign that they stay up-to-date on any changes in the niche. They work with different industries, like B2C, B2B, government, and non-profit. The clients of Rocket Agency include Fujitsu General, Business Australia, and Amazon.
4. Social Beat
Social Beat is one of the top white-label advertising companies. This agency, with several locations in India, was founded in 2012 and has since become a prominent player in the digital marketing niche. The company boasts a large team of 300+ specialists, ensuring the diversity in offered services.
The agency helps businesses of different sizes automate the process of buying ads. They use modern tools for both campaign optimization and reporting. The key programmatic advertising services include media buying, ad fraud prevention, advanced audience targeting, and analytics. The company actively uses DV360 as a tool for managing ad campaigns.
The notable industries Social Beat caters to include real estate, retail, education, and healthcare. As for the clients that trusted the agency’s expertise, they include Malabar Gold, Samsonite, Mahindra Finance, Wakefit, and more.
5. SmartyAds
Last but not least on our list of the best programmatic advertising companies, we have SmartyAds. The agency has been working since 2011 and has offices in Ukraine, the UK, Portugal, and the USA. The team currently includes around 150 employees involved in ad campaigns.
When working with this company, clients can benefit from white-label demand-side and supply-side platforms, which can be customized to meet a business’s specific goals and needs. SmartyAds performs cross-channel campaigns of different complexities to ensure the best reach. Recently, the company also started relying on AI-powered optimization and analytics to achieve increased performance.
The clients that turned to this agency include Zentrix Digital, Polina LLC, and Local Majority. They work with businesses across various industries, such as travel, e-commerce, healthcare, gaming, and more.
Final Thoughts
Digital advertising services are now more important than ever, given the continually increasing competition for attention in the online space. Programmatic advertising agencies enable businesses to effectively reach their target audiences and achieve measurable results with their advertising campaigns.
While different in some approaches, all the top 5 programmatic advertising platforms in our article have been recognized as industry experts. Working with modern technologies and white-label solutions, these platforms enable businesses to achieve a return on their ad investments.
