E-commerce and dropshipping are two of the most competitive industries out there, and that is why everyone wants to get into them to make some money. But they are unaware that in e-commerce, a personal brand is necessary to stay in the market. To build a thriving online business, you need to focus on multiple aspects and use a range of tools.
Most people are only aware of Klaviyo because it’s a well-known CRM across the industry. And it includes all of the key features that target email marketing, social media promotion, ad creation, lead generation, and more.
But now, most businesses are looking for alternatives due to their complexity and cost. When I worked with an e-commerce client, he faced the same problem, and I gave him several options that worked. So I decided to share those options with you. In this blog post, I will be exploring what to use instead of Klaviyo for your online store.
Why Look for Klaviyo Alternatives?
Companies look for the best Klaviyo alternative for several reasons. At the top of the list are costs and pricing; Klaviyo’s contact-based model can get expensive as you scale, and your bills become unpredictable. Another big one is complexity and the learning curve. Small teams without dedicated technical support can get overwhelmed.
Users also report mixed experiences with customer support. You can get slow response times and limited options on lower-tier plans.
Brands that are looking for an omnichannel marketing platform with built-in landing pages, web push notifications, or advanced B2B tools may need to switch to a more feature-rich competitor.
Key Features to Seek in Alternatives
The best Klaviyo alternatives embrace core e-commerce needs without complexity. I have prioritized tools that deliver high ROI through automation, personalization, and analytics. Here are the top-priority features that you have to look for:
Drag-and-Drop Email Builders
Intuitive builders save hours. I have personally dragged product blocks into Omnisend templates that help create shoppable emails in minutes. Look for mobile-responsive designs; most of the opens happen on phones.
Pre-Built E-commerce Templates
Templates speed launches. Some high-quality alternatives, such as GetResponse, offer 500+ e-commerce-ready templates across sales and newsletters.
You can customize a “flash sale” in seconds that increases sales. You can also have some clean designs that suit minimalists; add your logo, and you’re done. These beat Klaviyo’s custom builds, especially for seasonal pushes.
Abandoned Cart Recovery Automations
Cart recovery is revenue gold if you can reclaim 20-30% of lost sales. Using a high-quality CRM triggers fire on adds, not buys.
In our company, the marketing manager sent “complete your order” with a discount of 25% cart. You can opt for Brevo as it handles transactional emails too, confirming orders instantly.
SMS and Omnichannel Integration
SMS boosts urgency. You should opt for one that can combine email/SMS seamlessly.
I have personally tried to get timed “stock low” alerts, spiking urgency buys a reasonable percentage.
You can use MailerLite, as it adds push notifications, which engage app users. For global stores, ensure international SMS and avoid surprise fees.
AI-Powered Personalization and Recommendations
AI upsells smartly. You have to look for features that suggest products based on browsing and their open rates. This will help you score leads by sending tailored VIP deals.
I have personally seen conversion lifts from “recommended for you.” Even basic AI segments can work on behavior personally by reading the previous customer behaviours.
Top 5 Klaviyo Alternatives for 2025
Now I will mention the top Kalviyo alternatives that you can use to build your successful online business:
1. ActiveCampaign
ActiveCampaign gives you an all-in-one CRM plus a seriously powerful marketing and sales automation system. While Klaviyo is e-commerce through and through, ActiveCampaign shows its benefits with complex multi-step workflows. This kind of CRM works best for b2b businesses, service providers, and those with longer sales cycles.
It’s got integrations of more than 900, so you can have all your favourite business tools collaborating with each other. And on top of that, its email deliverability and the reporting are comprehensive enough to give you a clear, whole customer journey.
2. Omnisend
If you prioritize ease of use, cost-effectiveness, and an integrated omnichannel experience, then Omnisend is the best choice. It makes sense for e-commerce businesses of all sizes to get up and running with its super speedy setup. You can launch your campaigns in no time, without technical knowledge.
Let me tell you that Omnisend’s pricing structure is very compelling – especially as your contact list starts to grow. You get a top-notch 24/7 customer support service, which is something to get excited about, even on the free plan.
3. GetResponse
GetResponse offers uncommon marketing solutions at an affordable price. It is also a one-stop shop that goes way beyond just email and SMS. This is a webinar tool built right in, plus a landing page builder in a very comprehensive design.
It has one of the most user-friendly interfaces, making it an excellent pick for small businesses for marketing automation without a steep learning curve. And also, it comes with 24/7 live chat support as standard, so you can get help whenever you need it.
4. Brevo
Brevo (formerly Sendinblue) provides you with an affordable, one-stop-shop platform that brings together email, SMS, chat, and a pretty basic CRM – all wrapped up in a user-friendly package. It also features a landing page builder. Brevo offers a volume-based pricing plan with unlimited contacts, ideal for businesses with massive contact lists looking to keep costs down.
The straightforward onboarding and guided workflows make it easier to get up to speed, which is a real bonus for small businesses.
5. MailerLite
You should consider MailerLite instead of Klaviyo if you are a small business, creator, or beginner marketer who prioritizes simplicity, ease of use, and affordability.
Klaviyo is built for complex, data-rich e-commerce automation and can get expensive quickly. Whereas MailerLite provides essential tools such as a drag-and-drop editor, landing page builder, and basic automations in a straightforward, budget-friendly package.
Final Thoughts
Choosing the right Klaviyo alternative for your e-commerce or dropshipping store can boost your sales, customer engagement, and brand loyalty. Platforms like Omnisend, ActiveCampaign, GetResponse, MailerLite, and Brevo offer essential features, including automation, personalized email marketing, and SMS integration. These platforms also feature user-friendly templates that make running your online business more straightforward and more cost-effective.
I am telling you for sure that by switching today, you’ll simplify your marketing, increase conversions, and build a loyal customer base positioned for success in the competitive e-commerce landscape.
