Sendle Overview – Tracking, Shipping & Relaunch Explained

The best courier companies stand out in the logistics industry by providing a seamless shipping experience tailored to individuals and businesses. Reliability, affordability, convenience, and environmental responsibility are among the key factors customers consider when choosing a courier service.

While multiple carriers remain active worldwide, Sendle ceased its original operations in early 2026 and subsequently entered liquidation. The Sendle brand was later acquired by new ownership and is being prepared for relaunch.

Here you will explore a historical overview of the original Sendle service, including the company’s background, its former Sendle Tracking infrastructure, legacy login platform, shipping services, plans, and the key features that defined its operational model.

Sendle was an Australian courier company that provided parcel delivery services for individuals and small businesses.

The company competed primarily with Australia Post and was the first postal company in the country to offer a completely carbon-free shipping service.

It was designed specifically for eCommerce shipments, and it announced a new Etsy integration to alleviate small business shipping problems caused by the coronavirus pandemic.

In 2014, the firm was founded by James Bradfield Moody, Sean Geoghegan, Craig Davis, and Founding Director Kohei Nishiyama. The idea behind Sendle was to simplify logistics, provide cost-effective express delivery, and modernize postal services in the process.

The company gained a lot of media attention in Australia when it began offering services at a price significantly lower than Australia Post.

• In 2015, Australia Post initiated a trademark dispute with Sendle over the slogan “Post without the office.” Following a legal battle, Sendle successfully defended its right to continue using the slogan.
• In August 2016, the company announced that it had tracked over 100 million kilometers in the Australian market and announced a Series A funding round for further expansion.
• In 2018, the company announced a partnership with eBay and became one of its shipping partners. It began offering a two-day delivery guarantee to eBay retailers who sold their products on the eBay platform.

Sendle ceased its original courier operations in January 2026, stopping new parcel bookings and pickups. The company subsequently entered liquidation.

However, the Sendle brand is now preparing for a relaunch under new ownership. Its current website states that Sendle is now part of McKenna Worldwide Pty. Ltd. and is “under construction for relaunch.”

Therefore, the services, plans, tracking features, and pricing discussed below refer to Sendle’s previous operations and may differ when the relaunched service becomes available.

The tracking technology provided by Sendle allowed eCommerce customers to monitor the delivery status and tracking updates of their parcels.

When your parcel is picked up and transported to the intended destination, you are informed of the parcel’s progress. Here are some key features of Sendle Tracking:

• Sendle Tracking provided senders and recipients with visibility into a parcel’s delivery progress, making it easier to monitor shipments and identify potential delays or complications.
• Order tracking provided customers with confidence in their orders and the ability to track shipments at their convenience.
• The first tool users saw when accessing the website was the dashboard, which was used to track and monitor their shipments.
• Once logged in, users could see their active consignments, shipment history, and their respective tracking and identification details.
• The Sendle track parcel feature pushed tracking information directly to customers via real-time updates and notifications. Once a driver collected a shipment, an email was automatically sent with tracking details.
• Specifically, Sendle offered granular tracking information on the shipment process and the exact time the package went through a specific transit phase.
• The main tools for tracking comprised alerts and notifications concerning events such as the parcel being on the way or other developments on the shipment.

Tracking parcels was a convenient process. Users could go to the Track My Parcel section on the dashboard and enter their tracking number.

Sendle operated primarily across retail parcel delivery and domestic/export logistics. Its core services were engineered specifically for small and medium-sized enterprises (SMEs), online shoppers, and independent merchants, providing flat-rate pickup and delivery.

As e-commerce expanded, the company saw a significant surge in Etsy sellers utilizing its platform to fulfill domestic shipments as well as export orders destined for the United States.

Business Accounts

Before the original service ceased operations, the Sendle Business Account structure featured three distinct plans tailored to varying shipping volumes:

• Standard: This tier required no contracts, minimum order quantities, or hidden fees. The free account tier was best suited for casual or infrequent shippers.
• Sendle Premium: Designed for established small businesses, this plan was aimed at merchants sending a consistent volume of at least 20 packages per month. If a user’s shipping volume fell below this threshold on an eight-week average, the platform automatically downgraded the account to the Standard plan without penalty.
• Sendle Pro: The Pro tier was reserved for high-volume enterprises regularly dispatching over 200 packages per month, unlocking the platform’s deepest shipping discounts.

Sendle did not historically offer automatic collection requests through custom browser toolbars; instead, all bookings were managed directly through its main dashboard website.

Parcels could be dropped off at designated local drop-off locations within Sendle’s partner networks, or users could arrange for a courier to pick up packages from their doorstep. The platform included all of the following services within its base flat-rate pricing model:

• Package Pickup: Free doorstep collection services.
• Partner Carrier Integration: Seamless regional shipping hand-offs for re-routing and delivery.
• Standard Cover: Up to $100 of insurance coverage for package loss on eligible shipments.
• Customer Support: Dedicated digital ticketing and support assistance.
• E-commerce Integration: Direct storefront sync capabilities for active sellers.

Shipping Sizes and Tiers

The size and scale of a Sendle package directly dictated the price paid for delivery. The platform utilized five standard sizes:

• Micro: Under 0.5 lb
• Mini: Under 1 lb
• Small: Under 5 lbs and less than 172 in³
• Medium: Under 10 lbs and less than 518 in³
• Large: Under 20 lbs and less than 864 in³

To select a specific tier, a package’s total physical weight and cubic volume both had to remain strictly below the limits set for that category. Custom weight variations or packages exceeding the limits of the Large tier were not accommodated under their standard small-business model.

Sendle Shipping Reviews & Customer Feedback

Historically, many users have shared their experiences with Sendle on different platforms like Trustpilot. While some have praised its pickup process and effectiveness, there are still users who mention occasional delays and limited service areas.

These historical, mixed reviews remain publicly accessible on evaluation threads for archiving and reference purposes.

Sendle redefined package delivery and helped tens of thousands of small businesses optimize and simplify delivery. No ongoing fees, subscriptions, or warehouse storage were required.

Sellers simply bought a shipping label and scheduled a pickup, and their package was picked up right at their doorstep. There were multiple customer support options regarding shipments provided to customers.

While the original Sendle operation has ended, the Sendle brand is being prepared for relaunch under new ownership, meaning its future services may differ from those described above.