Personalization is a big deal when it comes to attracting customers. In the digital age, the touch of familiarity and authentic connection has arguably disappeared.
On a global platform, it is very easy to use all the site’s features without the need to communicate. Playing a game doesn’t have to involve an interaction, nor does shopping online. Users can simply add items to their carts and complete an order without needing to interact with a shop employee. Admittedly, that’s something more notable in a physical capacity, but the ability to engage is still there.
As things are becoming more robotic, online service users expect personalised experiences. Indeed, this can help them to feel more recognized, appreciated, and valued. If a global platform does this, the end user may be more inclined to spend money, which is ultimately the end goal for the business.
Let’s have a look at the local touches that make global platforms feel personal and improve user experience.
How do Global Platforms Become more Personal?
Language is a powerful communication tool, both verbally and non-verbally. When used correctly, it can create a connection or evoke emotion between people, which can increase the likelihood of a positive interaction.
With language being different regionally, its usage can have a positive impact on a local audience. An Australian online casino that offers bonuses and safe playing experiences for players in Australia can attract players by using lingo that natives recognize, understand, and appreciate. Players are more likely to want to use them, as they may feel that the sites are designed for them and keep their cultural values in mind.
US brands may focus on using language that is state-specific, using different words that resonate with the target audience in one location. In the UK, companies often use language that reflects their brand’s origin to appear more relatable and authentic to potential customers. By using language in a specific way, it can facilitate connections that result in positive outcomes.
Personalization is the Key
It’s not just language that can have an impact on how an experience is received by a user, which can be personal. Imagery can also help personalize any visit, immersing users in the graphics shown. For example, when a platform is built around a specific theme, visitors expect that theme to be consistently reflected throughout the site to maintain a sense of immersion
Personalization can come in a variety of ways beyond the language and visuals used. Specific features and functions, as well as accessibility tools, can also help.
Global platforms that offer customizable features, such as avatars, themes, or bios, during user sign-up or account management, can help create a level of personalization. They take away a generic feeling that can seem lazy or careless. The introduction of these features can help users feel appreciated, as they may believe that the site truly cares about the time and experience they spend and receive while using it.
Accessibility is also another essential tool for global platforms that can have an impact on the personal touch users may receive. Online users have varying needs; some may suffer from visual impairments, others from hearing difficulties, while mobility issues may make it difficult for some users to scroll through pages.
When platforms include accessible features and resources that accommodate individuals with disabilities, it sends a message of inclusivity and respect. This can help local users feel valued and, in turn, enhance their overall experience and enjoyment of the platform.
What can Global Platforms do Locally?
At a local level, global platforms can still do plenty to ensure they offer personalized experience. It’s arguably very easy to implement features that can personalize any experience on a grander scale, benefiting all. Still, it is definitely more challenging to do on a local level.
Global platforms could implement local community boards and forums that can help to create a touch of local personalization. If they create threads or groups based on a specific area, it can highlight how they care about the location that they are in or trying to target. Users in these areas may respond favorably, as they’ll notice it is something that has been thought about.
Local customer support channels could also be implemented for smaller businesses, as this will help to foster a sense of familiarity with the community. A customer support agent from the region will have a natural understanding of the community that is being targeted, which can help to create a more personal connection and feel with the user of the global platform. They will be familiar with the culture and language used, which can help improve and build a relationship.
Final Thoughts
Many personal touches can be achieved by global platforms when trying to make themselves personable. While many things can be done to increase the personalization of the platform on a global scale, it’s equally important to look to do so on a local level.
