If you are a gamer, you are most likely inclined to design your own game. A career in game development could be in store for you, but if you want to go a level higher, you can even start your own company.
However, in starting your own, you need more than just a passion for gaming. You will need programming skills, an initial investment, and the expertise of other people unless you plan to make a one-person company.
Like any other business, starting one of it involves a lot of work. It is much like playing a game; you need the right tools to win your levels. This article will be sharing some insights about the process that you have to go through when planning to start a gaming company.
Table of Contents
Set-up initial investment
Starting a game development company requires computers, monitors, software, consoles, insurance, employees, and talent to create games.
For the initial facilities and equipment, consider saving tens of thousands of dollars. But if you want to start it from your place without the help of staff, you can do this using special software and a high-powered computer.
Although this method will save you a lot, it will require exceptional effort unless you have extensive experience in creating video games.
Plan your games
Determine what games your company will develop.
Games are created using the C++ programming language, and this should be considered when planning your tools. Remember that creating games for consoles needs a different set of tools compared to developing games for PC.
Research different development programs to help you create 2D art and produce 3D models.
Build your team
If you plan to do everything yourself, you can skip this step. Otherwise, you need to recruit members for your company. You need help from people of different skill sets and employ designers, writers, and financing staff to take care of the business part of the company.
In choosing your team, remember that you are running a business and you need to inform them about your goals and expectations.
Set-up your office
Disregard this step if you plan to do work alone in your place. But if you have team members, look for an area where you can do your work.
You need to work in one place to facilitate the fast and clear communication required to develop your games. Also, consider:
- the space you need for servers
- meeting rooms for investors and clients
- some space for expansion
Create a game design document
developing your first game, ensure that you do this step. This will serve as
your guide in creating the game.
- all the choices made in the development
- estimated time
- programming tools used
- cost of development
- assigned and completed tasks of each team member
This guide will help you in explaining your project to others. This will also help you avoid issues when your team loses or gains members.
Create a demo
Build a demo of the game you are developing. This will help you obtain funding from interested investors as well as add to your portfolio when working with console developers or publishers. It will be used together with the design document to describe what your company can achieve.
Using your demo, attract investors into your game development company. You need funding to continuously pay the team’s wages, and office rent, and keep the company going. Determine your outgoing costs to know how much you need to cover the expenses. You can also consider making a small business loan from financial institutions.
Obtain development kits
Your team will need development kits when creating console games.
If you plan on developing games for the present generation consoles like the PlayStation and Wii, these kits will be essential. Check the communities that manufacturers created for game developers and ask about independent development programs
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Develop a game for distribution
Develop your game for digital distribution. Small and startup development companies may not have enough funding to launch their product in retail outlets, but you can do so with the help of console services like Nintendo WiiWare or Xbox Live Arcade.
Advertise your game
Spread your new game and company to other gamers.
Do this by:
- distributing demos
- attending game developer festivals
- establishing a relationship with forum companies and bloggers
- tap a digital marketing specialist to help you develop a promotional campaign for your company
You need to build hype for your new game before its release and not after its launch.
Starting your own game development company requires more than just a love for gaming. It needs the expertise of numerous skill sets aside from coding.
Unless you believe you can build a one-person company to develop your games, you need a group of people to work out the games you plan to build. Like any business, game developers require an upfront investment and running the company needs careful planning.