Whether you are a multinational corporation or a small business looking to enter a market with a new product or offer. In terms of digital marketing, you can utilize a multitude of verticals to grow your brand and your business presence but that can only go so far without social media.
A strong social media game for a business can genuinely revolutionize the outcomes for a company – a social media which generates leads and creates more revenue streams will propel a business to a whole new stratosphere, whilst a business with a poor social media profile can drag down an organization and business opportunities.
Even if you are a business with social media accounts available but are yet to realize their full potential of them, there is always that opportunity to turn it around through an array of strategies and moves that can build your brand presence. A strong social media marketing arm on top of a business that utilizes email marketing and creative content can create more business leads than any other avenue.
Social media has become so much more than a place where you post Christmas jokes or share a picture of your latest meal; it is a place where consumer spending behaviors can be analyzed and products promoted and upsold like nowhere else – the global ad spend on social media is expected to surpass 200 billion in the next two years.
A smart social media channel can build and foster growth by building relationships and positive sentiments with potential customers and partners.
Here are some smart tips on how you can easily build up your business’s social media presence:
If you are a smart and forward-thinking marketeer, you will look to use tools to automate your processes. That can include a mechanism that schedules your social media posts way in advance, allowing you to manage multiple channels for a business and get way ahead in the content game – for example, you will see big enterprise email marketing platforms used commonly, so why not social media ones?
Whether it is making TikToks or LinkedIn posts, you have to remember that some of the best social media content is going to be reactive and in the moment, so you will want to not ‘over-plan’ but allow for flexibility that comes with being personal and human on social media.
You should have no double about who you build your content for in any marketing channel, and the same can be said for your social media. If you are a gardening company, you should aim to build content and assets that appeal to both passionate horticulturists and also people who might be looking to start a gardening hobby, likely middle-to-upper-class retirees.
No matter what your business is, there is an audience with people who can become long-term customers – you need to understand how to build high-quality content that will appeal to them. Whether it is short, snappy, TikTok-style videos or long-form informative articles, you need to work this out and build with this in mind.
Whilst the quality of content you make will have a direct impact on how good your social media profile is for your business, you should look to do more than just make posts. A smart way of creating a more holistic and higher quality social media channel for your business is to create engagement with your followers. That can be done by both replying and commenting on posts but also by making polls and Q&A threads, allowing your business to become more personal and human to all your potential customers.
All these ways allow your business to be more ‘real’ and less robotic, making your business’ social media more exciting and personal for anyone who follows or engages with you.
It is becoming commonplace for businesses to promote their brand’s social media posts and try and create paid endamages to boost the profile, or maybe even more nefariously pay for bot followers to make the channel look more popular than it is.
This can be incredibly detrimental to your business and can make your business look artificial and boring, unable to create a following of its own. A clever way to approach paying for advertising and promotions on social media is the ‘80/20’ rule, which is having 80% generated organic content, and then 20% promoted through the platform.
Ultimately, you will find so many businesses that neglect their social media marketing for other avenues – this would be a critical mistake. A whole source of revenue and growth can be found in simply having a strong Twitter presence or a LinkedIn page where leads can be created easily.
If you are not fully aware of the power of social media, you should begin to look at social media marketing for the biggest and best brands and take note of how much they spend to put their business in the best possible light.