ppc
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Google Adwords
PPC Ad Management and the few bad habits you should do away with
As we know that the New Year’s undoubtedly the best time to bid goodbye to bad habits and embrace the…
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SEO
Prep up your SEO budget – Smart ways to go about this process
Don’t we wish that we had a limitless budget so that we could create the best website and work for…
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Google Adwords
Automate your PPC more in 2018 – Simple tips to go about the process
In the world of paid search engine marketing, artificial intelligence or AI is going to be really big in 2018.…
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Google Adwords
Think twice if you’ve thought about ditching your PPC program
It is true that building a relationship is tough enough but as long as the relationship that your company shares…
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Google Adwords
Generate high quality leads by averting the most common PPC mistakes
Did you ever notice someone complaining that a thing doesn’t work just because of the fact that they don’t know…
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Google Adwords
Machine learning and search engine marketing – How can big data empower marketers?
Over the past few years, advertising has changed in more than one ways. Previously the era was when automation, machine…
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Google Adwords
Take a step forward with your PPC audience strategy – Few effective ideas
Since the introduction of search, marketers have always used keywords in the form of proxies for user intention. But have…
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SEO
Keyword Performance Indicators (KPI) – Which ones should you definitely track?
If you’re in this SEO industry for a few years now, you would definitely know what keyword performance indicators or…
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Google Adwords
Expert PPC insights for automotive marketers – A sneak peak into what they have to say
This year’s biggest news is that automotive marketers are introducing campaigns for remarketing on Google search! Until the month of…
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Google Adwords
Creating budget efficiencies in paid search campaigns – How can SEO do it?
There is often a question asked about why should someone invest in paid media when he is already in the…
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SEO
6 Interview questions before hiring an SEO
It goes without mentioning that every SEO has their favorite techniques to implement and while interviewing candidates for the position…
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Google Adwords
Strategies to win additional PPC budget from clients
Organic growth is undoubtedly one of the chief metrics for the account management team of an agency. Organic growth is…
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Google
Want to lead the game with PPC trends for 2017
Keep yourself up to date with the technology trends especially in PPC if you want to lead the game. You…
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