Meta Platforms Inc. has announced a strategic partnership with generative AI startup Midjourney to license its advanced image and video generation technology.
This collaboration aims to improve Meta’s creative tools across platforms such as Facebook, Instagram, and Messenger.
Alexandr Wang, Meta’s Chief AI Officer, highlights that this partnership is part of the company’s “all-of-the-above” approach.
“This technical collaboration between our research teams is part of our effort to team up with the best companies in the industry whose work and expertise complement our own.”
–Alexandr Wang via X
1/ Today we’re proud to announce a partnership with @midjourney, to license their aesthetic technology for our future models and products, bringing beauty to billions.
— Alexandr Wang (@alexandr_wang) August 22, 2025
Meta has talked with other top AI labs about possible acquisitions. Zuckerberg even discussed with Elon Musk the idea of joining his $97 billion bid to take over OpenAI. In the end, Meta did not join, and OpenAI rejected Musk’s offer.
Midjourney, founded in 2021 by David Holz, is known for its high-quality AI image and video generation capabilities. The company’s recent video model, V1, allows users to create short videos from images. It aligns with Meta’s goals of embedding creative AI tools in its offerings to billions of users.
This partnership marks a greater shift from Meta’s previous focus on in-house AI development. As its existing tools, like Imagine and Movie Ge,n have lagged behind competitors such as Google’s Veo 3 and OpenAI’s Sora.
Meta expects its collaboration with Midjourney to accelerate the integration of AI-generated content into its platforms. It will provide users with enhanced creative tools and potentially open new avenues for content monetization.
As part of the agreement, Meta’s research teams will work closely with Midjourney to integrate its technology into future AI models and products. Their purpose is to deliver visually compelling content to users worldwide.
