Do you think keywords are still very necessary for search engine optimization? For Google, do keywords matter like they did before? The answer is ‘Definitely’ and they will always remain important and imperative for purposes of SEO. Read on to know more on SEO and the vitality of keywords.
SEO keywords – What are they?
The SEO keywords usually are either singular words used alone or even long phrases that are all used within a website copy to lure organic and relevant search engine traffic. Nevertheless, keyword integration is nothing but the beginning. If the search engine optimizers can be leveraged properly, targeted SEO keywords can be used to boost content of a page for satisfying the intention of the searcher.
From the perspective of a searcher, keywords are actually words which are either spoken or typed in the search box of a search engine. When the keywords are efficiently optimized and researched, they act like a conduit for the specific target audience and let them find the most targeted content that lies on your company website.
Don’t you think keywords have become obsolete?
Whether you’ve already heard this phrase ‘keywords are dead’ already, this continues make its way within the circles of SEO. Rather than facing this kind of assertion which is far from being true, let’s confront it. There have been too SEO developments which have caused the claim to be stirred with hibernation and there are 4 bigger ones.
- When keywords were not provided
In case you’re someone who is a novice to the field of SEO, you can be alarmed to come to terms to the fact that organic keywords could be easily accessed in Adobe Omniture, Google Analytics and all other analytics platform. Nevertheless, things kept changing in 2010 when Google began to take steps to eliminate keyword data from web analytics. People kept searching in the same Google and there was no change to be seen in how they were interpreting content. So, keywords are not dead but the old method of tracking them is.
- RankBrain & Hummingbird
Yet another time the authenticity of keywords was questioned was when Google again built its algorithm in the year 2013. This algorithm got its name for being precise and fast where Hummingbird assisted Google in better understanding the intention of the searcher. In 2015, RankBrain was incorporated by Google to boost its interpretation abilities of search query. One more vital perspective is that just 8% of communication is done through words and this has been derived from a famous study.
- Voice search
We all love to search by giving voice commands. Although it has been around since many years now, we all still feel that we’re treading into the future when Google captures the stammering of the users in a magical way. Voice search has grown in leaps and bounds and from an occasionally used feature, it has now become a staple in our behavior of search. We all were aware of the fact that voice search had a clear impact on search behavior but does that mean that it will kill them?
We often omit vital keywords
Did you ever imagine that you can find Scarlett Johansson’s first album through voice search and get full details on the day it was released and the name of her album? Google can well understand that context matter, and not just inside search but between strings as well. So, will keywords matter in case you eliminate the vital bits and still grab what you want?
So, it is crystal clear that keywords aren’t dead and they’re never going to be so. You just have to know the new ways of keyword search in order to trace them.