Google OMC (Online Marketing Challenge)- All You Need to Know
Google has just announced the Google OMC (Online Marketing Challenge). This is a global competition open to students from universities all over the world. The aim of the challenge is to help students learn about online marketing and develop their skills in this area. In this blog post, we will discuss all you need to know about Google Online Marketing Challenge.
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What is Google OMC?
The Google OMC is a global online marketing competition open to students from universities all over the world. The aim of the challenge is to help students learn about online marketing and develop their skills in this area. The Google Online Marketing Challenge is a highly competitive worldwide competition in which over 100,000 students and professors from almost 100 nations participate. The GOMAC is a worldwide competition open to college students enrolled in an undergraduate or graduate course at a university. Student teams, in collaboration with an industry client, compete to design, manage, optimize, and report on digital marketing campaigns that include Google Ads and any other digital advertising platform/channel.
The competition will run for six weeks and will be divided into two parts:
- In the first part, teams of students will create online marketing campaigns for a real business or non-profit organization.
- In the second part, teams will compete against each other to see who can generate the most successful results from their campaigns.
What are the Benefits of Google OMC?
The Google OMC provides an excellent opportunity for students to learn about online marketing and develop their skills in this area. In addition, the competition will give students a chance to apply what they have learned in a real-world setting. The GOMC is also a great way for students to network with other marketing professionals and learns from their experiences.
How Can I Participate in Google OMC?
If you are interested in participating in the Google OMC, you can sign up on the Google website. Once you have registered, you will be able to create a team of up to five members on here. After your team has been created, you will be able to access the GOMC resources and start working on your campaign.
What are the Eligibility Requirements For Google OMC?
In order to be eligible to participate in the Google OMC,
- You must be a currently enrolled student at a university.
- You must also have a Google account. If you do not have a Google account, you can create one for free.
- You’ll need an active (not suspended) Google Ad Grants account to participate in the competition.
- People should be aware of your Business.
- Every student can achieve the opportunity of the scholarship.
- Participants must follow the Google guidelines.
- You should belong to the eligible countries list that is given on the list.
- Google OMC has focused only on marketing strategy for the business customers who hold organizations.
The “Professor” is eligible for the scholarship, which means a faculty member, lecturer, or instructor currently employed by a vocational school, community college, or other accredited institution of higher education (each a “Higher Education Institute”) The scholarship is open to those who have completed their doctorate degree in an academic field.
What are the Rules of Google OMC?
The Google OMC has a set of rules that all participants must follow. These rules are designed to ensure that the competition is fair and that all participants have a chance to succeed. Some of the main rules of the GOMC include:
Over the course of three weeks, teams are allotted $250 in AdWords funds. Students prepare a pre-campaign strategy report and follow it up with a post-campaign analysis before the campaign period has ended. It’s an excellent opportunity for pupils who are interested in PPC or any other aspect of internet marketing to learn. It’s fast-paced and thrilling, and there are numerous rewards to be won if you make it through the judging process.
Students have the option of entering this year’s Social Media Marketing, as well as the Social Impact sub-competitions. The teams must complete additional Google+ reports for the social media campaign they execute over a five-week span. The social impact of their client must be described in greater detail in the Social Impact portion. This is an add-on for non-profit organizations only.
- Teams must consist of between three to six members.
- All team members must be currently enrolled students at a university.
- Teams must create campaigns for a real business or non-profit organization.
- Teams will be judged on the results of their campaigns, not on the creativity of their campaigns.
- Understand the objective of the firm before selecting it. Examine whether or not they truly need Online Marketing.
- Google reserves the right to disqualify any team that does not adhere to the rules of the competition.
What are the Prizes of Google OMC?
1st Position Reward: First Prize: $15,000 donation by Google to the winning Student Team’s Competition Client For each member of the winning Student Team, a portable computing device with an estimated retail value of roughly $500. At Google’s discretion, residents of certain nations may receive different rewards that are of equal or greater value.
2nd Position Reward: Google OMC would give $10,000 to the winning Student Team’s Competition Client and, likewise, each Scholar in the winning Student Team would receive a portable computing device with an approximate retail value of $500.
3rd Position Reward: Google has made a $5,000 contribution to the winning Student Team’s Competition Client in honor of its collaboration with Google. Every member of the team will also get a portable computing device worth $500.
Google OMC is a great opportunity for students who are interested in marketing to get real-world experience. The competition is fair and there are numerous rewards to be won if you make it through the judging process. Be sure to read the rules carefully before you enter and good luck. GOMC is an annual online marketing challenge announced by Google. The objective is to prepare a pre-campaign strategy report and post-campaign analysis.