Developing Quality Surveys – A Guide for Business Insights

Creating a robust quantitative survey is a crucial step for companies, investors, and consultants looking to garner valuable insights. The task demands thorough planning, meticulous question design, and strategic execution. The process begins with defining clear objectives and determining the vital questions your survey aims to answer. Employing the 5 Ws—Why, What, Who, When, and Where—provides a comprehensive framework to guide this stage, ensuring you cover all necessary bases.

How Surveys Work?

Drafting precise and unbiased questions is the cornerstone of any successful quality surveys. This phase requires attention to detail to prevent leading or loaded questions and avoid double-barreled inquiries. Providing neutral options, such as asking respondents to rate their experience instead of inquiring about their enjoyment of a product, guarantees more reliable data.

The execution phase is next, where you test, launch, and start collecting responses. Early analysis becomes possible with tools like IncQuery, which offers datasets with built-in filters and crosscuts, aiding in the initial scrutiny of responses. This sets the stage for the critical analysis and reporting phase, where raw data transforms into actionable insights.

Visual aids like line charts, bar graphs, and pie charts play a pivotal role in this stage, making complex data more accessible. IncQuery stands out by providing analysis-ready Excel exports, ensuring you can delve into the data with ease.

Choosing the right survey management approach is also crucial. Options range from self-managed surveys, offering control yet demanding expertise, to more supported asynchronous programming. IncQuery presents a balanced solution, blending control with support and negating the need for coding knowledge. This empowers businesses to focus on their strengths while ensuring a streamlined, efficient survey process.


Embracing a company like IncQuery not only simplifies the survey journey but also ensures that the insights gained are precise, dependable, and actionable. This positions businesses to make well-informed decisions, driving success and stakeholder satisfaction.

Design Surveys to Make Better Business Decisions

Brian Wallace

Brian Wallace is the Founder and President of NowSourcing, an industry leading content marketing agency that makes the world's ideas simple, visual, and influential. Brian has been named a Google Small Business Advisor for 2016-present, joined the SXSW Advisory Board in 2019-present and became an SMB Advisor for Lexmark in 2023. He is the lead organizer for The Innovate Summit scheduled for May 2024.

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