In the world of business, you are as successful and profitable as the technology that you use. With the rapid advancements in the field of technology, technology tools have made a noteworthy impact on the way in which the modern professionals run their business and the growth doesn’t seem to slow down. In short, technology has always had an influencing impact on business and there have been new trends in the field of business which keep changing with time.
From machine learning to automation to AR, 2018 is definitely going to have few interesting technological implications with regards to business development. Few experts have shared their thoughts on technology and software trends which will alter the industry in the approaching year.
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#1: Safety and traceability software
Food safety is of utmost concern within our industry. The demand keeps increasing from the distribution networks for food safety and traceability systems. While certifications and inspections are required, having software which can track any ingredient inside a product guarantees an added layer of safety for the consumers. This will become a requirement in the near future.
#2: Customer scheduling
We consider customer experience to be everything. Providing the customer options with regards to the way they interact with you is not new but allowing them to choose the time when they interact with you is new. Experts predict that there will be more and more tools which can let customers to choose the time, date and mode and also the topics that they choose to discuss on sales calls. The time of the customers is valuable and they offer them the ability to control it and yet they keep themselves engaged in sales activities to alter the way they sell.
#3: CRM system and its democratization
For a number of companies, Salesforce altered the face of business through their revolutionary product and by increasing and total number of competitive listings. As per Buyer Zone, nearly half of the businesses which have less than 10 employees still don’t use a CRM. This number is going to change in the New Year as the current providers will keep simplifying their offering and there will be more solutions that would be there in the marketplace.
#4: AR will merge the offline and online
Thanks to the common features of the ARKit software in iOS phones and the constant omnipresence of augmented reality tools, customers will soon see the way in which a product will fit within their home. This will bring about a huge change in in-store sales and also in the business development which need someone to visualize such a project.
#5: Machine Learning and Big Data
The accessibility and accumulation of data from history and archives and social media content will drive the introduction of machine learning in business development software. The professionals of business development professionals will use analyses which are generated with the help of artificial intelligence through which you can make strategic and better-informed decisions.
#6: Augmentation of information
Successful deals depend on the accuracy and availability of information. Due to the availability of the tools related to machine learning in different CRM platforms, successful deals are tough to get. Then you have the ability to correlate, assimilate and disburse high quality data as this will give professionals of business development an edge over others.
Therefore, when you’re wondering about the different tech trends that are going to create a buzz in the field of business development, you can take into account the above listed ones and use them in order to reap the benefits.