Proven Strategies to Increase Your Small Business Blog Traffic

Blog traffic is one of the most critical factors for your small business to grow. There are many proven strategies that you can use to increase blog traffic. It’s not as complex as it seems, and there are so many different ways that you can do this.  Let’s take a look at some of these strategies below.

Guest Posting:

Guest posting is a great way to get your content on other websites that may be more relevant for your target audience. If you are unsure how to find guest blogging opportunities, here are some resources that can help: Authority Blogs Directory, Buzz Stream, HARO (Help A Reporter Out), Social Media Today’s List of Top 100+ Sites for Guest Posts.

Create Quality Content:

Creating high-quality content will improve the likelihood of people talking about it and sharing it with their followers. Bloggers who publish quality content are more likely to get traffic and leads.

When creating your next blog post, ask yourself: What value will my audience gain from this? How can I make this interesting and different from other posts on the subject matter? Am I providing enough information for the reader to take action?

If you can answer these questions positively, you are on the right track to creating high-quality blog content.

There are a few things you can do to make sure your content is high quality:

  • Make sure your grammar and spelling are correct
  • Include images, infographics, and videos to break up the text and help explain your point

Promo with Email Marketing: 

Email marketing is a great way to connect with your audience and promote new blog content. When you send an email, make sure to include a link to the blog post so people can easily read it. You can also use email marketing to drive traffic to specific pages on your website (such as your landing page).

Adding social sharing buttons:

Adding social sharing buttons to your blog posts is a great way to get more people to share your content. When someone reads your post and likes it, they can easily share it with their friends on social media. This way will help you reach a larger audience and attract new readers. Make sure the buttons are easy to find and use. You can put them in the footer of your blog post, make a separate page for all sharing buttons or use WordPress plugins.

Find Your Blog’s Niche:

When you are trying to attract more readers, it is important to find your blog’s niche. What are you blogging about? What are your specialties? Once you know what your niche is, you can focus on attracting readers interested in that topic. You can do this by using keywords and phrases in your titles and posts that people interested in that topic will use. You can also use social media to target those readers and connect with them on different platforms.

Optimize Your Blog Title Tag:

A blog post title tag should contain keywords relevant to the page’s content to increase search engine rankings and organic traffic. The closer it gets to matching what someone might be searching for, the better chance you have of being found online.

Title tags should be between 50 and 60 characters long, including spaces. Anything over that will get truncated in the search engine results pages (SERPs).

If you’re using a plugin like Yoast SEO, it will automatically help to optimize your blog title tag for you.

Add Fresh Images:

We’re not talking about stock photos here – these should be pictures of things relevant to the topic. Try adding pictures of people using your product or service, for example. If you sell shoes, take a photo of someone wearing them on the street. If you offer catering services for weddings, show off those beautiful dishes in action at an event.

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