Hiring a Graphic Design Company? 5 Frequently Asked Questions

In the market for a brand update? It’s probably crossed your mind that you should reach out to a graphic design company. But if you’ve never worked with one before, you may not know what you’re getting yourself into. We’re here to answer some of your questions and show you what you can stand to gain.

Hiring a Graphic Design Company? 5 Frequently Asked Questions

1. What Exactly Do Graphic Designers Do?

Graphic design is a creative process that sends a specific message by mixing text and visuals. You’ll use graphic design to create logos, add visuals to your website, turn a boring bit of text into an appealing infographic, and add some flair to your packaging with some visual elements.

Great graphic design can elicit a response much faster than text: Research gathered from the 3M company says that we process visuals 60,000 times faster than we do text.

2. Why Does My Company Need a Graphic Design Team?

Graphic design is a creative process that sends a specific message by mixing text and visuals. You’ll use graphic design to create logos, add visuals to your website, turn a boring bit of text into an appealing infographic, and add some flair to your packaging with some visual elements.

Graphic designers have an eye for what looks good, but it’s more than that. They understand the small nuances in every design that takes a forgettable logo into a memorable one. They have years of experience with design elements that change the entire context of a visual, like how red can reduce analytic thinking and why it’s important to leave open space.

3. What Tools Do Graphic Designers Use?

Graphic designers use their own creativity to create 100% unique designs. Often, they’ll integrate their own drawings into digital works of art. They rely on Photoshop and Adobe Illustrator to create designs that you can’t find anywhere else.

4. How Will Graphic Design Add Value to My Business?

In a market of unlimited choices, your brand is how you distinguish yourself. Graphic designers are the creative minds behind brands that stand the test of time. A graphic design company will help you with your logo, color scheme, and even small details like the fonts you use throughout your platforms.

Together, all of these elements will create a strong brand identity that consumers will associate you with. Research from McKinsey shows that not only do strong brands perform better, but a strong brand is viewed as a more trustworthy one. By focusing on your graphic design strategy now, you can build a legacy for your business.

5. How Much Will Graphic Design Services Cost?

The answer varies depending on the services you need, your timeline, and what you want to accomplish. Make sure to be clear about what you want and your expectations. Your graphic design team then can deliver what you’re thinking of in a timely fashion and with few revisions.

You won’t know what your brand is missing until you try out graphic design services. Take your company from better to best with a little help from some visual aids.

Hiring a Graphic Design Company