Facebook Video Ads – Proven Tips for Video Advertising on Facebook

If user engagement is the main goal of your marketing efforts, video marketing should be your key strategy in 2024 and beyond.

More than 3.3 billion users around the globe love watching online videos, according to Statista. And 75% viewers are interested in watching short videos like FB reels or Tiktok videos.

As per these video consumption stats, video marketing is one of the important additions to your business promotion toolbox. An amazing and informative video can do wonders for you or your business that a blog post or infographic cannot.

Especially Facebook video ads can help you reach a target audience more effectively, as Facebook is one of the best social media platforms for brands. If Facebook video is done well, it can create huge engagement and can drive more traffic to your business or brand.

As a result, you can get more sales, leads, and new customers. Investing in Facebook video ads could be a great way to get an improved return on investment in all your marketing efforts.

After taking all these things into consideration, I have created a list of some proven tips for creating engaging Facebook video ads!

Include Subtitles in Facebook Video

A video with subtitles can perform well on Facebook, as most people play these videos with the mute option. Experts have also said that most Facebook users watch the first few moments of the video in auto-mode. Then, they decide whether to watch the video fully or scroll down for the latest feeds.

I also do the same, LOL!

So, try to grab viewers’ attention by providing them with useful details about your ad in the form of subtitles to let them watch it till the end, even if they are in the office or a public place.

Create Verticle (Portrait) Videos

As more than 92 % of people are using Facebook on their mobile devices, making mobile videos can improve the performance of your Facebook video. Such videos are better to view on mobile than on desktop and can help you get more views, likes, and shares from people who are viewing on mobile.

As FB reels are more popular these days, the chances of verticle videos going viral are higher than landscape videos.

Focus More on the First Few Moments- They Are Crucial

Facebook users daily see thousands of video posts in their news feeds section, but they don’t watch them all. They just take a few seconds to decide whether to watch the full video or skip it.

That’s why you have to put more focus on the first few moments of your Facebook video to make it appealing and worth watching. In this way, you will successfully be able to create an impact on users to view the full video without scrolling down.

You should not use any kind of intro or business logo at the start of the video, but add something appealing at the start to make its starting moments brilliant and attention-grabbing as well. YouTube can provide you with creative video-making ideas and instructions that can help you make the first few seconds of your Facebook video tempting.

Make Facebook Video Short but Catchy

Since most people glance at Facebook news feeds when they are waiting for lunch in a restaurant or traveling in the subway to the office, they are less likely to watch lengthy videos, even if they are a few minutes long.

According to Hubspot, 83% of marketers recommend creating video ads under 60 seconds to grab the attention of more viewers.

That’s why you should make a Facebook video ad short but catchy. A 5-minute long video should not be used for Facebook advertising because people will not watch it fully. 1 minute Facebook video is highly recommended if you really want to boost your video marketing efforts without facing troubles.

Create Appealing Thumbnails

No doubt Facebook has the auto-play feature in its latest app updates, but the majority of people deactivate this feature on their Facebook Apps in order to save mobile data. In this way, they will only be able to view a thumbnail of a Facebook video with a play icon.

So it’s time to create appealing and interesting thumbnails for your videos to encourage more and more Facebook users to watch your videos. If you are not using specific thumbnails for your videos, then Facebook will automatically set a thumbnail by default that can ruin your video advertising efforts.

You can simply add a thumbnail for your Facebook video by clicking on the “Custom Thumbnail” option when creating Facebook video ads.

Target Mobile Devices that Are Connected to a Wi-fi

People usually turn the auto-play option off the while browsing facebook using mobile data plan and set it on when connected to the Wi-Fi connection. So if you really want to boost your video marketing ROI, you should target mobile devices that are connected to Wi-Fi connection.

In order to do so, you can add a filter to your Facebook video ads that play your Facebook video only to the users whose devices are using Wi-Fi instead of mobile data.

Boost with Facebook Video Ads to Get More Views, Likes and Shares

Nowadays, Facebook is one of the most commonly used social media platforms to drive traffic and customers inexpensively. It enables you to create Facebook video ads in order to increase views, likes and shares for your Facebook video. Facebook is a great platform for running custom ads to reach the target audience.

If your Facebook video is about the people of a specific country or state, then Facebook video ads would be a great choice for you to let people of the specific country watch it to increase engagement and shares as well.

Running Facebook video ads is one of the best ways to build and engage an audience around your brand. However, your video ads should be short, appealing, and attention-grabbing to deliver your corporate message in the best way possible.

If you are not sure how to create such ads and gain higher ROI, you should choose a reliable social media marketing agency specializing in Facebook advertising to get the most out of your money and efforts.