Application of Video Marketing Statistics Report that You Need to Know in 2023

Explainer Video Trends: Insights from a Market Research Study:

A Detailed Research Report of Applications and Usage of Video Marketing in 2023. A sample report created from the response and feedback of both marketing professionals and online consumers.

Application of Video Marketing in 2023

There is no doubt that video is taking over social media. All three of the current big social media platforms - Facebook, Instagram, and TikTok - are dominated by video content. This trend is only going to continue to grow, with Meta investing millions into Instagram to get users to switch from traditional image posts to Reels in response to the rise of TikTok.

It is expected that TikTok will reach 1.8 billion downloads by the start of 2023. This rise in the popularity of video content can be attributed to the fact that users are more engaged when watching a video than when looking at a still image.

Application of Video Marketing in 2023

Our global content marketing survey provides an in-depth look at the state of video marketing and the trends that will shape it in the coming years. We polled 1,500 digital marketers and industry professionals and compiled data from thousands of sources to paint a picture of the video marketing landscape. Here are some of the key findings from our report.

1. Methodology

We surveyed 1,500 businesses in a variety of industries, from e-commerce and IT to offline services and manufacturing. They ranged in size from 1 to 10,000+ employees and were involved in the B2C, B2B, and hybrid sectors.

2. Application of Video Marketing

We surveyed 1,500 businesses in a variety of industries, from e-commerce and IT to offline services and manufacturing. They ranged in size from 1 to 10,000+ employees and were involved in the B2C, B2B, and hybrid sectors.

Businesses have been using video for years, and the trend shows no signs of slowing down. 91% of businesses use video as a marketing tool, which is the highest percentage since we started tracking this data in 2023.

A huge majority of marketers (96%) still see video as an important part of their marketing strategy. This just goes to show how powerful video can be in terms of engaging potential customers and promoting a product or service.

· Responses of businesses and industries which do not use video marketing tools: We asked businesses why they don't use video as a marketing tool, and the main reason they gave was that they don't have the time or resources to produce quality videos.

  • Video content creation can be a daunting task for many people, especially when time is tight.
  • 1 in 3 people lack the time to create video content, and 18% don't know where to begin.
  • Around 10% of marketers feel that video marketing is too costly.
  • 5% are unclear on whether they'll see a good return on investment.
  • 8% of people don’t feel any requirement for video creation.

But… approx.70% of non-video marketers responded to apply video marketing strategy in 2023.

Our Analysis

There's no denying that video is one of the most popular marketing tools available, with around 9 out of 10 businesses using it in some capacity. And it makes sense - video is an engaging and visually appealing way to communicate with your target audience.

Almost all marketers are planning to keep using video marketing strategies in the next 12 months. For those who don't currently use video marketing, 70% are planning on getting started within the next year. This just goes to show how important video marketing is becoming for businesses of all sizes.

3. Types of Videos Created by Marketers.

We found that there is a lot of variation in the types of videos that marketers create. This means that there is no one-size-fits-all approach to video marketing.

  • In 2023, 71% of marketers will create social media videos, 70% will create explainer videos, 50% will create presentation videos, 46% will create testimonial videos, and 46% will create video ads.
  • 42% of marketers will create teaser videos, 40% will create sales videos, 36% will create product demo videos, and 23% will create video graphics.
  • 21% of marketers will create customer onboarding videos and 21% will create customer service videos. 20% of marketers will create staff training videos in 2023.
  • In 2023, 15% of marketers will create app demo videos and 15% will create new hire onboarding videos.

Our Analysis


There are a lot of different types of videos that businesses use for social media marketing and explainer videos. What's great is that a lot of different functions are supported by video. This makes it easier for businesses to connect with their customers.

4. Insights of Financials of Video Marketing

Video is becoming increasingly important for businesses, and we wanted to understand how much they are spending on it and whether those costs are changing over time. We asked how much brands might expect to spend on an average video:

  • A majority of video marketers spend less than $500 on an average video, with 42% falling into that category.
  • 18% of video marketers spend between $501 and $1,000, while 25% spend between $1,001 and $5,000.
  • Only a small minority of video marketers spend more than $5,000 on an average video, with 9% spending between $5,001 and $10,000.
  • 3% spending between $10,001 and $20,000. 4% of video marketers spend more than $20,000 on an average video.

Our Analysis


Our finding shows that many video marketers are taking advantage of free or low-cost video content channels. The majority of respondents spend little to nothing on their video content. For those who do spend more, the sweet spot seems to be $1,000 to $5,000 per video.

5. ROI: Returns on Investment for Video Marketers

It is necessary to understand “what success looks like. How do video marketers and industry professionals consider their success?

To create better benchmarks and give clear answers to these questions, our report has set out to understand the metrics marketers use to evaluate the success or failure of their video marketing efforts. We discovered that most marketers use a combination of view count, completion rate, engagement rate, and sharing metrics to gauge the success of their video campaigns.

Our Analysis


Our finding shows that many video marketers are taking advantage of free or low-cost video content channels. The majority of respondents spend little to nothing on their video content. For those who do spend more, the sweet spot seems to be $1,000 to $5,000 per video.

Summing up: NogenTech’s Video Marketing Statistics Report

When it comes to video marketing, planning is key to success. By taking the time to understand your audience and what they want to see, you can create videos that will grab their attention and keep them engaged.

We gathered the video marketing statistics above by surveying 1,500 unique respondents in November 2022. Our sample included both marketing professionals and online consumers. We separated these groups with a preliminary question, ensuring that respondents were only asked to answer the questions relevant to them.

This global content marketing survey provides insights into video marketing and the trends that will shape it in the coming years. It has given a clear picture that video is a popular marketing tool, with around 9 out of 10 businesses using it. 70% are planning on getting started within the next year, which highlights how important video marketing is becoming for businesses of all sizes.