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Best ranking signals for 2018 – What actually matters this year?

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With each passing year, Google provides us a brand new ranking signal. Like in 2014, the ranking signal was 2014, in 2015, the ranking signal was mobile usability, in 2016, it shifted to development of high quality content because RankBrain came to the forefront and in 2017, there was an even better jolt to https websites. What’s in store for 2018? This year, mobile page speed seems to be the next big thing which is being considered as the biggest ranking signal on which you can focus. On top of that, John Mueller claims that awesomeness is only the key to Google search engine ranking.

The million-dollar question is how to create awesomeness amidst the 1 billion websites that are online these days. As Google evaluates sites depending on numerous ranking factors, it is tough to know where to aim the SEO strategy this year. Here are few of the top ranking signals that are worth considering.

  • The content that you publish should be of high quality

Can anyone say that he doesn’t require high quality content to rank on Google? The content of your blog and the quality of the website is crucial enough for this year. As before, content is still considered as the king. If the content that you produce is optimized for the targeted keywords, it will hold even more SEO power. Your content should be able to offer vital information as creating pages which don’t have any real value, this will later on get back to haunt you due to the Fred and Google Panda algorithms. High quality content is all about creating pages which boost the time on page and reduce the bounce rates.

  • Know search intent of users

It is also essential to know the search intent of users while creating web pages which drive organic traffic. As per reports, a 595% boost in traffic was seen when the SEO content strategy was reshaped in such a manner that it became more aligned with the intention of the searcher. In order to understand the intent of your target searcher, you require diving deep into Google Analytics to check what the other users are watching out for. You may even view Search Analytics report via Google Search Console.

  • Right keyword research

In spite of the claims that keyword research isn’t required to rank, keyword research still supports the high quality creation of content. As compared to the traditional keyword research, these days, keywords search as the roadmap of content creation. Through data mining and competitor research, you’re also allowed to uncover keyword gems which have an average search volume but the click-through rate of your audience.

  • Voice search

As per Google, 75% of the people who have a speaker say that devices are used as a portion of their daily routine. It has always been evident that the rising popularity of Artificial Intelligence assistants like Alexa, Siri or Cortana, a brand new way of search is approaching. When you optimize for the way in which people speak can feel like attending your first-ever yoga class. With the oncoming voice search, normal type search will be reduced and hence more and more people will move towards extreme voice search for its ultimate convenience.

Therefore, now that you know the top ranking signals which are going to be dominant in 2018, what are you waiting for? Make sure you include these in your marketing strategy so that you can get the best results from your efforts.


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