Marketing

Why engage in video marketing?

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An increasing number of businesses are using video marketing as part of their overall marketing strategy and are taking advantage of the benefits this medium brings. There are many reasons why a company should put video at the forefront of its marketing agenda.

Rich content

According to Forbes Magazine the simple sound of a human voice speaking to us has an amazing way of converting information into meaningful content. Voice used in video conveys rich content ‒ more so than any other medium ‒ and has the potential to get across lots of information in a short amount of time.

Attention grabbing

Psychologists have long believed that humans have a powerful attachment to peripheral motion. What this essentially means is that we are more likely to pay attention to things that move and that video content is more likely to be noticed than static forms of marketing media.

Better customer engagement

Research has proved that it is easier to engage with your target audience when using video. According to the Content Marketing Institute audiences are around 10 times more likely to share, embed, engage or comment on video content than they are with blogs or related social posts.

People like video

There is no doubt that people are enjoying a big love affair with video. YouTube is the second biggest search engine after Google and nearly eight out of ten people watch at least one YouTube video every week. Almost 50% of consumers admit to trusting online video advertisements.

Employer brand

A slick video marketing campaign can boost your employer brand and give you the professional edge over your competitors. Whilst it may seem like a great cost-cutting exercise to make your own videos using free online resources, you run the risk of appearing amateurish and negatively affecting your reputation.

Play on emotions

Video content is better at playing on someone’s emotions than any other form of marketing. Hearing someone speak, listening to music on a video or the use of colours and sounds can all help to create an emotional impact, which in turn can induce a specific call to action.

Easy to search

Research has shown that video is easy to search online, which makes it a winning marketing strategy. 70% of Google’s top 100 search listings are video results, and video on your social media site can even boost organic search engine rankings.

Flexible

One of the great things about using video marketing is that it offers fantastic flexibility, as once a video has been created you can use it in many different ways to attract new audiences. Videos also have lots of different uses, making this medium highly versatile. In today’s age of reliance on mobile technology, video is also adaptable for use on mobile devices. Research has shown that online video accounts for 50% of all mobile traffic.


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