Local SEO is most important than ever to secure more sales for businesses that operate on a regional level. Local search engine optimization is all about appearing on top SERPs in a particular locality or territory. Improving your rank in local search results seems like an easy job but it is easier said than being done.
You need to claim a business listing on local directories, upload relevant & authentic business information across business profiles, create more local SEO content and get your NAP details right. Your overall local SEO strategy must include content that fulfills the requirements and needs of local searches to appear in more results and drive local traffic.
The local SEO content usually appears on your business website, local directories like Google My Business profile, local landing pages, social media profiles, and so on. Optimizing content for local SEO means more local customers, increased leads & conversions, and improved brand awareness.
Below are popular types of local SEO content you can consider to improve local search results and get more sales.
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Local Business Listing (Google My Business)
Claiming and optimizing listing on local business directories is the most effective way to boost your rank in local search results. Creating business profiles on local directories like GMB, Yelp, Yahoo, and Bing places should be your major concern when it comes to elevating local SEO to drive more traffic. Creating a Google My Business page not only helps you share business details and information but you can also upload images, text, and video content to provide more details about your business to local customers. After creating a GMB page and updating business details, you can upload business/product images, short articles, and videos to let potential customers know who you are, what you do, and how to reach and interact with you for purchases.
Consistent NAP Listings
Consistent NAP listing across your website, social media profiles, and local directories is another effective type of local SEO content to attract more local customers. Make sure to submit and update your NAP (Name, Address, Phone) across all your business profiles and accounts to appear in more local searches with the right business details and information.
FAQ pages allow you to update your business website with local SEO content that drives massive local traffic and responds to common customer queries effectively. Almost 40% of mobile searches are location-based. And more than 60% of modern consumers use voice search to find information about their favorite brands and local companies. This is where writing well-explained content on the FAQ page of your website can push your website up in local search results to get more eyeballs of local consumers. Since voice search continues to evolve, there is a huge shift in how people search and consume content. Most local search results are extracted from FAQ pages featured on business websites and blogs.
Discounts and Special Offers
Offering discounts and special offers is a great way to rank a local business higher in search results and generate more sales. Modern consumers prefer discounts and special offers when it comes to make purchases. They usually look for discounts, coupons, and codes to save bucks or get more without spending much. Therefore, you should create special offers, location-based discounts, or giveaways to appeal to your local customers. This will help you appear in more local searches with discounts or special offers to stand out from your competitors.
Local News Stories and Events
Writing and publishing content that is directly related to a particular territory or location is one of the best types of local SEO content to attract local users. You can write about local issues, events or activities in your industry to grab the attention of potential customers. You can also share industry news and updates that are useful for residents of a particular area where your business is situated. Writing about local events and local business news in your area is another good idea to establish yourself as a thought leader so people can trust and respect your views. As a result, you will see a significant boost in local SEO and surge in local sales.
Local-based Blog Content
Publishing content on your business blog about local subject matters, problem-solving and local issues can amazingly affect your local SEO efforts to rank higher. For instance, if you are offering construction services in a particular area or town, you can write about choosing the best construction contractors in town or how locals can reduce construction costs, etc. Solving the problems of locals by sharing location-based problem-solving content can build credibility and set your business as an authority in the industry.
Local SEO is important if you really want locals to find your business easily over the web. This helps you generate more business at your local company outlet. Above mentioned local SEO content types can give your overall local search engines optimization efforts a gentle push to outpace your competitors.