7 Ways to Use AI Writing Tools to Generate Creative Content Ideas

Creativity is the lifeblood of any successful content marketing strategy. But even the most creative writers can experience writer’s block or struggle to generate fresh ideas consistently. This is where AI content writing tools come into play. These innovative technologies are designed to help you brainstorm and create content faster and more efficiently for blogging or digital marketing.

What are AI Writing Tools?

AI writing tools are software applications that use artificial intelligence (AI) and machine learning algorithms to assist with content creation, editing, and optimization. These tools leverage natural language processing (NLP) and natural language generation (NLG) technologies to understand human language, generate text, and offer suggestions for improving written content quality.

In this blog post, we’ll explore seven ways to use AI content writing tools to generate creative content ideas for blogging and digital marketing that will keep your audience engaged and coming back for more.

Ways to Use AI Writing Tools to Generate Creative Content Ideas

1- Keyword Expansion

One of the most powerful ways AI writing tools can help you generate creative content ideas is through keyword expansion. By analyzing search data and linguistic patterns, these tools can suggest related keywords and phrases that you may not have considered. This helps you generate more ideas and ensures your content is optimized for search engines.

To use AI writing tools for keyword expansion, input your primary keyword or topic, and the tool will return a list of related keywords and phrases. Some popular AI writing tools that offer keyword expansion features include Semrush, Ahrefs, and Ubersuggest.

2- Content Idea Generation

AI writing tools can also help you generate content ideas directly by analyzing data from various sources such as search queries, social media, and news articles. Some tools, like Jarvis and, use natural language processing (NLP) to understand the context and generate relevant content ideas based on user input.

To use these tools, input your target keyword, and the AI will return a list of content ideas in the form of article titles or blog post topics. You can then use these suggestions as a starting point for your content creation process or further refine them to suit your brand and audience.

3- Social Media Listening and Trend Analysis

Keeping up with your niche’s latest trends and hot topics is crucial for generating creative content ideas. AI writing tools can help you stay ahead of the curve by analyzing social media platforms, news articles, and other sources to identify trending topics and conversations.

Tools like BuzzSumo, Sprout Social, and Hootsuite leverage AI to monitor social media and other online platforms for trending content, hashtags, and conversations. By incorporating these insights into your content strategy, you can create timely, relevant, and engaging content that resonates with your audience.

4- Competitor Analysis

Understanding your competitors’ content strategies can provide valuable insights and inspiration for your own content creation. AI writing tools can help you analyze your competitors’ content, identify gaps in the market, and generate creative content ideas that set you apart.

Tools like Ahrefs and Semrush can provide in-depth competitor analysis, including their top-performing content, backlinks, and keyword rankings. By identifying areas where your competitors are underperforming or have overlooked, you can create content that fills these gaps and appeals to your target audience.

5- Visual Content Ideas

AI writing tools are not limited to text-based content. They can also help you generate creative ideas for visual content such as infographics, social media images, and video thumbnails. Tools like Canva and Adobe Spark leverage AI to recommend design templates, color schemes, and typography based on your input.

For example, Canva’s AI-powered Design Assistant can create multiple design variations based on your content and preferences. You can then customize these designs to match your brand identity and create visually appealing content that captures your audience’s attention.

6- Content Repurposing

Another way AI writing tools can also help you generate creative content ideas by repurposing existing content. By analyzing your content library, AI tools can identify opportunities to remix and repurpose existing content in new and engaging ways.

For example, you could turn a popular blog post into an infographic, create a video summary of a white paper, or transform a series of related articles into an e-book. AI writing tools like and can help you rewrite and reformat existing content to create fresh, engaging pieces that appeal to different segments of your audience.

To get started with content remixing, input your existing content into the AI writing tool, and select the desired format or type of content you want to create. The tool will then generate a new version of your content that is optimized for the chosen format, which you can further edit and customize as needed.

7- Collaborative AI-Assisted Writing

AI writing tools can also help you generate creative content ideas by acting as a virtual writing assistant. AI writing tools can inspire and keep creative juices flowing by suggesting phrases, sentences, or entire paragraphs.

For example, tools like Jasper, ChatGPT, Writer and Wordtune use AI-powered language models to suggest content that aligns with your writing style and objectives. As you write, these suggestions can help you overcome writer’s block, refine your ideas, and maintain a consistent voice throughout your content.

To leverage AI-assisted writing, start writing your content within the tool and let the AI guide your writing process. You can accept, reject, or modify the AI-generated suggestions as needed, ensuring you maintain full control over your content.


In today’s fast-paced digital landscape, generating creative content ideas is essential for keeping your audience engaged and driving business growth. AI writing tools offer a wealth of features and functionality that can help you brainstorm, create, and optimize content more efficiently than ever before.

By leveraging keyword expansion, content idea generation, social media listening, competitor analysis, visual content ideas, content remixing, and AI-assisted writing, you can keep your content pipeline full and ensure your brand stands out from the competition. Embrace the power of AI writing tools to unlock your creative potential and elevate your content marketing strategy to new heights.

Noman Sarwar

Noman Sarwar is highly experienced in creating engaging content that adds real value to a blog, website or brand. He is creating content for multiple niches like technology, SEO, Marketing, Health, Education and Career Development etc. Let the right words be offered to the audience in a great way that has the potential to ensure success and get something you are looking for.

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