While the UK’s retail sector saw sales rise by just 1% last year, the e-commerce market is booming, with businesses and traders of all sizes being encouraged to take advantage of the continued expansion of consumers’ online shopping habits.
Analysts at Kantar Worldpanel report that e-commerce sales increased by 20% in 2014, with an average basket value of £43.
The £10 typical spend for consumers who head to the high street looks far less impressive and means that firms cannot afford to be without an e-commerce storefront with which to engage customers.
Relying on a dedicated website is not necessary, especially when organisations such as the Frooition eBay store design agency are on hand to help firms to find their feet in the world of e-commerce while utilising tried and tested third-party platforms.
Analysts are convinced that the completion of eBay’s split from PayPal this month will be good for the auction site and will allow it to expand and grow without the burden of its acquisition weighing it down.
The evidence that bricks and mortar retail is not adequate to support businesses could not be clearer when you consider how high street brands are currently migrating to the web in the UK.
Budget supermarket chains Aldi and Lidl were both initially resistant to the idea of competing with incumbent companies such as Tesco and Sainsbury’s by selling groceries online; however, in recent months there have been signs of a change of opinion, leading to rumours that these companies are seeking to boost their growth further by selling products online.
Aside from gaining improved exposure and boosting customer engagement by entering the e-commerce market, businesses in the UK can choose to embrace this technology as there is so much innate scalability involved in deploying sites and shopping platforms.
This is particularly true when considering the use of existing infrastructures offered by eBay and others, whereby smaller organisations can offer their wares to consumers through channels that are already well established. An example is eBay store design.
There is a lot of competition in this market and turning to professional site designers is a crucial step to take if your company is considering its future and how e-commerce will fit in with these plans.