Keyword research is not dead, and picking the right SEO keywords can do wonders for your digital marketing strategies. Keywords or phrases are the words you use in web content that help your online business or website appear in more search engine result pages when people search for something relevant to your business or company. A website properly optimized for search engines with target keywords helps connect internet users with your business or website. Keywords are one of the key elements of a successful SEO strategy and allow you to rank higher in relevant search results.
In this article, I will help you choose the right SEO keywords so you will be able to develop and implement a strong search engine optimization strategy for your business to get found for the search terms and phrases your business is all about.
Use Several Sources for Keyword Research
When doing keyword research for SEO, it is important to make sure that you are using different sources and tools to get the most accurate details and information about keywords you are about to use. The more tools and resources you use, the better and accurate data analysis you will get. There are a lot of keyword research tools that can be used for this purpose. Google Keyword Planner, SEMrush, AHREFs, and Ubersuggest are some of the best options you can use to find effective SEO keywords.
Spy Your Competitors
Analyzing your competitors’ content and digital accounts can help you pick the most effective SEO keywords that are most relevant and result-driven for your business. It is a time-consuming task but can provide you with greater outcomes. You can use different SEO tools to analyze the contents of your competitors, but you can also do this manually going through different digital assets of your fellow business owners like website, blog post, social media posts, product descriptions, and so on. It helps you find out the best performing keywords that can help you rank higher quickly and easily.
Choose Long Tail Keywords
Keywords made of three or more words are known as long-tail keywords. Such keywords usually come with lower search volume but are perfect to attract a more targeted audience because they are less competitive and easy to rank. For instance, if you are running a marketing agency and want to get more marketing leads for it, you should optimize it for long-tail keywords like ‘Reliable marketing agency’ or ‘Marketing agency you can trust’, etc. try to choose keywords that help you specify your business, product or service to attract most relevant traffic.
Target Your Location
The use of the current location is another best way to attract more internet users around. If you are a business offering products or services to local customers, adding the location in your SEO keywords could be great for you to appear in more local searches. For instance, if you are offering digital marketing services to a specific area or territory like New York, you should use keywords like ‘Digital marketing services New York’. It helps you appear in search results whenever someone searches for local marketing services.
Make a List of Important and Relevant Topics
To make the SEO keywords research process more effective, make a list of topics that are relevant to your business. Find out the minimum of 10 topics you think are more important to your business and can help you drive more internet traffic. You can use these topics to create quality, informative, and useful web content to secure top rankings in search results.
Fill in Those Topics with SEO Keywords
When you have some important and relevant topics, identify the selected keywords that fall into those topics. If done rightly, it can help you optimize your website or online business properly for both users and search engines. It makes your business appear in more searches because your target audience is possibly conducting searches for those specific key phrases or terms to find exactly what they are looking for.
After choosing the right keywords for SEO and implementing it into your digital marketing strategy, don’t forget to monitor them for the desired results. As there are so many keywords that your competitors might be using, you should do something better than them to stand out. Utilize your SEO keywords creatively and naturally wherever possible. Inset them into your product descriptions, blog posts, social media posts, and other web contents.