How To Turn Complex Topics Into Content Your Audience Will Understand
Content is the bread and butter of the internet. That’s why it’s so important to make sure that your content is not only well written but also easy to understand.
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The Importance of Content Creation for Brands
Creating content for your brand’s page is extremely important. After all, your content is what will drive traffic to your site and promote your brand to potential customers. When creating content, it’s important to keep in mind that not everyone will be familiar with your brand or the products/services you offer. That’s why it’s essential to write in a way that is easy for everyone to understand.
Why Simplifying Content Is Necessary for Brands?
There is a much bigger reason why you should make your content easier to digest, or several reasons even. First of all, it will make your brand more relatable. When you use jargon, it can feel like you’re trying to exclude people who aren’t “in the know.” This is the last thing you want to do if you’re trying to grow your brand.
Second of all, using simpler language will actually make your content more shareable. The more complex your content is, the less likely people are to share it because they don’t want to look stupid. But if it’s easy to understand, they’ll be more likely to share it and help promote your brand.
Last but not least, simplifying your content will also help with your SEO efforts. Google (and other search engines) reward sites that are easy to read and understand. The easier your content is to read, the more likely you are to rank higher in search results.
All in all, tart by simplifying your content, if you want to:
- reach a wider audience,
- grow your brand,
- improve your SEO.
It’s one of the easiest and most effective ways to improve your online presence.
Simplifying Tips to Follow Along
Now that we’ve discussed the reason for the simplification of content, let’s move on to some actionable tips you can use to make your content more understandable.
Here are some tips on how to turn complex topics into content your audience will understand.
Outline your viewers’ technical information needs
Before you start writing, make a quick outline of what your audience needs to know.
Include only the information that is truly necessary for them to understand your message.
You can do this by breaking down your content into small, manageable chunks.
This will help you determine what information is essential and what can be left out.
Keep it simple
The first rule of thumb when it comes to writing for the web is to keep it simple. This means using short, concise sentences and avoiding jargon wherever possible. It can be tempting to try and impress your readers with big words and complex concepts, but ultimately they will only be confused and put off by this. So stick to language that everyone can understand and too simple social media covers that will compliment the text.
Perceive the subject from your reader’s point of view
When you’re writing for the web, it’s important to remember that not everyone will be as familiar with the subject matter as you are. This means that you need to make an effort to explain things clearly and unambiguously. Put yourself in your reader’s shoes and think about what they would need to know in order to understand what you’re saying.
Use active voice
In general, it’s best to use an active voice when writing for the web. This means making the subject of your sentence do the action, rather than being acted upon. For example: “The dog barked” is in active voice, whereas “The ball was thrown by the boy” is in passive voice. Active voice is usually shorter and easier to read.
When writing for the web, it’s important to use short sentences. This is because people reading online tend to skim-read, rather than read word for word. By keeping your sentences short, you make it more likely that people will actually read what you’ve written.
Be taught the lingo, then unlearn it
When you’re first starting to write for the web, it’s important to learn the conventions and styles of writing that are common on the internet. However, once you’ve learned these things, it’s just as important to un-learn them. This is because the conventions of writing for the web are often very different from the conventions of other types of writing. For example, on the web, it’s common to use informal language, abbreviations, and even emoticons.
So when you’re first starting out, make sure to learn the basics of writing for the web. But once you’ve got those down, don’t be afraid to break the rules and experiment with your own style.
Explain things clearly
If you are covering a topic that might be unfamiliar to your audience, make sure to explain things clearly. This means using simple language and avoiding jargon. It also means being as concise as possible. On the web, people are usually reading quickly and skimming the text, so it’s important to make your point quickly and efficiently.
Use headlines and subheads
One of the most important things you can do when writing for the web is to use headlines and subheads. This helps readers find the information they’re looking for, and it also helps break up large blocks of text. Headlines should be clear and concise, and they should give readers a general idea of what the article is about. Subheads can be used to provide more specific information or to highlight different sections of the article.
Use short paragraphs
Another important consideration when writing for the web is to use short paragraphs. This helps make your content more readable and easier to understand. It also helps break up large blocks of text, which can be intimidating for readers. When writing paragraphs, aim for three to five sentences at most.
Use images and videos
Including images and videos in your articles can also be a great way to engage readers. People are more likely to remember information if it is presented in a visually appealing way. Images and videos can help make your content more visually appealing and easier to understand. They can also help break up large blocks of text, which is especially easy to deliver using Canva social media templates. When using images and videos, be sure to include captions and transcripts so that people with visual impairments can still access your content.
When selecting images, try to choose ones that are relevant to the topic of your article. For example, if you are writing about dogs, you might include a picture of a dog breed that is being discussed. You should also avoid using stock photos whenever possible. Instead, opt for original photos or graphics that you have created yourself.
Use bullet points
Bullet points are a great way to list information in a concise and easy-to-read format. They can also help break up large blocks of text. If you’re using bullet points, try to keep each point brief and to the point.
Be a storyteller
One of the most important aspects of writing for the web is understanding how to tell a story. People read stories online all the time, whether they’re looking for news, entertainment, or information.
And as a content creator, it’s your job to make sure that your writing is engaging and easy to read. That means using short sentences, an active voice, and clear descriptions. It also means understanding how to structure a story so that people will want to keep reading.
Think about what you want people to know, and then find a way to tell that story in an engaging way. Remember, people are looking for information that’s going to help them in some way, so make sure that your story does that.
Here are some tips for writing an engaging story:
- Start with a strong opening: Grab people’s attention from the very beginning by starting with something interesting, shocking, or unexpected.
- Use short sentences: People have short attention spans, so make your sentences shorter rather than longer. This will make your writing more readable and easy to follow.
- Use strong verbs: Strong verbs help to create visual images and make your writing more exciting.
- Create characters: People are more likely to engage with a story if they can relate to the characters in it. So, try to create characters that people will be able to identify with.
- Make the stakes clear: Why should people care about your story? Make sure that you make the stakes clear early on so that people know why they should keep reading.
- End with a bang: Leave people wanting more by ending your story with a cliffhanger or a twist. That way, they’ll be eager to find out what happens next.
All in all, when you are writing for a corporate media page it is important to remember your audience. Keep your content interesting, engaging, and on-brand. And most importantly, make sure that you are providing value to your readers. If you do all of these things, you’ll be sure to create content that people will want to read.