AI and MLMarketing

Using Generative AI in Marketing

Many business owners are adopting generative AI in marketing due to the many benefits they can provide. In the past, AI was seen as futuristic and highly complex, but now more people are understanding just how approachable these systems can be. 

What is Generative AI?

Generative AI is an algorithm that can produce new content by being shown past content and learning patterns. The way these systems work goes perfectly with many marketing strategies, which is why so many business owners have been using them for just that. 

Since there are many different kinds of generative AI, business owners can use these systems for nearly any aspect of marketing. Since these systems are taught patterns, they are great for creating memorable content that will stick with customers–perfect for marketing. Chat based systems can help answer customer questions, communicate with consumers, and produce captions for social media posts. Other systems can produce video or picture content to be used in advertising spaces. Some businesses even use AI for fraud detection and cross-selling. 

With generative AI having the capability to take over much of a business’ marketing efforts, employees are able to complete other projects with the extra time they have. Businesses that use AI systems have the potential to see up to a 40% increase in overall productivity. 

Over time, the technology has evolved and improved resulting in a huge boom in businesses adopting AI. Since 2000 there has been a 14x increase in  AI startups, and experts expect that this number will continue to grow in future years. As the technology continues to improve, marketing teams will get faster and more efficient, leading to numerous new opportunities. 

In Conclusion

Generative AI is a great way to improve your company’s overall productivity. To learn how to best integrate these systems into your business, take a look at the infographic below:

How Generative AI is Changing Marketing
Source: <a href="

Brian Wallace

Brian Wallace is the Founder and President of NowSourcing, an industry leading content marketing agency that makes the world's ideas simple, visual, and influential. Brian has been named a Google Small Business Advisor for 2016-present, joined the SXSW Advisory Board in 2019-present and became an SMB Advisor for Lexmark in 2023. He is the lead organizer for The Innovate Summit scheduled for May 2024.

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