With faster and even better mobiles and tablets coming in the market each year, it has become a crucial factor for websites and blogs to be mobile friendly. These days, people don’t wait all day so they can go home, run a desktop computer and visit a website but they tend to just browse the internet on their mobile. The reason that a huge part of organic traffic on famous websites is often coming from mobile users is the basis of so many websites changing their algorithms and designs for a better mobile browsing experience. When you browse the same website on desktop computer and mobile, the experience should be the same as convenience is the one factor that plays key role in getting more visits to your website.
Unlike a few years back when you were required to have a separate format of your website just for mobiles, now search engines just want to see a website equally convenient both for desktop computers and mobiles. Due to this change of behavior in internet users, people spend much time online looking for mobile SEO tips. There are some easy and simple ways to optimize your website for mobile users but keep in mind that there is no shortcut or some miracle application. You need to spend time, experiment with small changes to find the right setting for your website.
4 simple tips for better mobile SEO:
Remove intrusive pop-ups:
When was the last time that you kept going through a website despite the fact that it had so many pop-ups that covered entire screen? This is exactly the point that when you website has these intrusive pop-ups, not only that it drives the visitors away but it can actually harm your search engine optimization. Search engines have better algorithms these days and they can quickly find out if a website has these pop-ups which may lead the website to a penalty or decrease in the page ranking. There are still some clever ways to work around with innovative pop-ups but it’s better to keep your website pop-up free for mobile users.
Increase browsing speed of your website:
Not only that users find heavy websites annoying but search engines also consider such websites as spam. When you are optimizing your website for mobile users, make sure your landing pages have good speed. If there is a plug-in that is reducing the speed or needs more time to load, remove it from the website. It doesn’t matter how unique and useful the content of your website is because the longer it takes to load on a mobile, the quicker users will move on to another website. Some mobile SEO tips for increasing your website’s speed include reducing the size of pictures inside the content, minifying the scripts on the backend of your website and minimizing the redirect links for a faster browsing on mobile.
Keep your website mobile friendly:
Common mistakes that mobile users hate when it comes to websites include wrong font size, lengthy paragraphs and videos that don’t run on mobile without an additional application. If your website uses small fonts, the mobile users will need to zoom in which is not ideal for a quick visit. In the same manner, if a user finds out that he needs to install some third party software in order to play a video on your mobile, it might drive him away for good. Also, it’s always possible to use smaller paragraphs and more bullet points because it’s easier to go through points instead of long paragraphs on mobile.
Use simple design and don’t leave empty spaces:
Another important Mobile SEO tip is to make your website easy to navigate on mobile. The design should be very simple and users shouldn’t need to go through various options to search or move to another page. When a website is opened on a desktop computer, due to its bigger screen, the white spaces and margins within the content don’t matter but when you want to make your website mobile friendly, this rule changes. On mobile, there is not much space due to small screen so you need to get most out of it. Don’t leave empty spaces in between content as it would require the users to scroll more and more and it’s simply not convenient.