Is it necessary to explain the value search engine optimization to potential business partners, clients or stakeholders? We all know that SEO is extremely important for all online companies if they wish to stay ahead of the competition by ranking higher in search engine result pages. If you write in Google, ‘Is SEO dead?” you will find 45 million reference articles including the one which has been written by a writer from Forbes, Jayson DeMers. Well, once you go through these articles, you will know that SEO is far from being dead. In fact, it has changed so drastically that people on the web actually needs to consider it as a less marketing tactic and more of branding game.
Do you still require explaining the value and importance of SEO to the possible clients, stakeholders or business partners? If answered yes, here are few ways in which search engine optimization is of utmost value to an organization.
The key to becoming a successful search engine optimizer is to know more than what you knew yesterday. People working in the search engine industry are continuously adjusting their strategies to those changes which Google makes on a regular basis. Till now there have been many algorithm changes brought about by Google and most of the time we didn’t understand what the algorithm means. However, we’ve utilized the information to make our websites position better and perform better in the organic search results.
There are always few new technologies which are being promoted by Google and here are few of them. The impending key technology is the mobile-first index which is the actual push given to webmasters to make their websites mobile-friendly. The introduction and creation of AMP or accelerated mobile pages and the introduction of PWA or Progressive Web Apps are few of the main new technologies which have taken over.
Apart from helping you with the technical side, SEO is also an effective channel for marketing. Majority of our efforts are usually concentrated on building link authority for domains. If you want to achieve success in search engine result pages, you should have a strong understanding of the way in which Google algorithm performs and also adjust accordingly the content within your website. SEOs need to understand their target audience and design content which lets them distinguish themselves from any other brand.
If you can satisfy the searcher and make him enjoy the experience of your website, you will be able to give him the best in your initial interaction. Only then it will become more likely that they will come down to your website again for more content.
It is only the search engine optimizers who will know the difficulty that they need to go through and the joy of ranking #1 for any search results. When a website ranks high, it will generate consistent traffic throughout the time the website can retain its #1 rank. It needs lot of hardwork to rank for specific keywords.
Targeting long-tail keywords is a key strategy. You will soon find that there are many SEOs who have missed this opportunity and you will also face less competition. However, make sure you know how to design engaging content if you want to target long-tail keywords.
So, as we see, SEO offers an organization immense value since it requires a total comprehension of the business, their customers and the efforts of their internal teams.
Sep 18, 2017 0